on being hard to offend
Austin L. Church
Fractional CMO, Author of Free Money, Founder of Freelance Cake and Business Redesign → Raise your rates, delegate confidently, and free up 10 hrs / wk so you can have a record year while working less
Being hard to offend is a crucial competency for business owners, and a rule of thumb called Hanlon’s Razor will help you on that journey.
I’ll admit to being very easy to offend for the better part of my life.
If indignation were a sport, I’d have medals around my neck and a Nike sponsorship.
Let me tell you from long experience, you can always find some slight if you look hard enough, and this posture comes with a cost.
How do you escape the charging hourly trap?
Start offering productized services.
The right ones help you stand out from other freelancers, increase the perceived value of your work, and earn more in less time.
About Austin L. Church
Hi, I'm Austin L. Church, a writer, marketing consultant, and business coach.
I started freelancing in 2009 after finishing my M.A. in Literature and getting laid off from a marketing agency. Freelancing led to a portfolio of mobile apps, tech startup, children's book, branding studio, and consulting practice.
Over the last 15 years, I've made north of $1.8 million as a creative entrepreneur, and looking back, I see so many missed opportunities.
That's why I'm so passionate about stacking up specific advantages and teaching freelancers, consultants, and creators how to do the same.
I want more of us to find our income-lifestyle sweet spot.
You can learn more at FreelanceCake.com .
B2B Copywriter and Content Strategist - Fintech, Tech, and SaaS
2 周Being impossible to offend is a superpower
Process improvement
1 个月As a fierce Milton Friedman supporter during school economics, I got used to offence. Nice article! If only I didn’t have that Catch-22 feeling that they *are* out to get me tho!
Austin L. Church, acknowledging the shifts from being easily offended to adopting a more resilient mindset is quite insightful. hanlon’s razor really does offer perspective