Being a good marketer is difficult
It use to be the secretaries that became the go-to for marketing and in particular, booking advertising, but things quickly changed in the 90's and the bona fide marketer rose to the forefront and starting to cement themselves as a stable in the back office.
It wasn't really until the late 90's that marketers really started to get their strides and forward thinking companies were starting to give the odd marketer a position in the C-suite.
Fast-forward to today, and our world has changed. We not only demand a seat at the table but when we decide to move away, it gets a bit rocky for everyone. You see marketers hold the key and data to change a businesses outcomes.
A report hit my desk yesterday, "The Forrester Wave: Digital Intelligence Platforms, Q4 2019". As I read page after page on digital intelligence platforms, I thought about my own foray into technology with Robotic Marketer and just how far we've come.
While my friends over at Adobe came out the clear winners in the report, with Adobe's digital intelligence platform offering, which includes Adobe Analytics, Adobe Target, and Adobe Experience Platform Launch, notably delivering "best-of-breed capabilities for data, analytics, and experience optimization, I think it is marketers who really benefit the most from this report.
Young marketers are coming into the industry with this stock standard university degree and as much as some universities want to keep up to date, it's very hard to really stay relevant. We know this because graduates are hired by us all the time, and as much as we love them, they know nothing about marketing in the real world.
Data analytics is everything if you really want to own personalized customer experience - which quite frankly, is what customers are demanding both in a B2C and B2B environment.
In our business, marketers are being replaced in the area of strategic marketing, with smarter, more efficient, cost effective software robots. Creativity still requires people and I don't see that changing anytime soon. Creative copywriting too, still needs humans - but writing a blog, press release, white paper, case study or email marketing campaign - is no longer a content writers job. The truth is that AI and software robots can do it faster, and a content writer is only need to 'fix it up'.
Being a good, or even great marketer requires an ability to read numbers, trends, and put that all with a little science. It also requires you to let technology do what it does best and re-invent your role over and over again, never staying complacent and always thinking ahead of the curve.
For more information on how Robotic Marketer can change give your career the kick start it needs, contact us through www.roboticmarketer.com