Being a Goldfish in a Shark Tank (and happy about that)

The Premisse

At NDrive, for the past 12 years, direct-to-consumer hasn’t been our primary focus of operation. Our technology has matured in such a way that we are now able to provide location-based solutions to a wide array of sectors.

However, at some point we realised we had a solid algorithm, born out of 10+ years of development and at the same time access to a Worldwide shelf space - Google Play and AppStore.

So, why not use that real-estate to: 1, Showcase our tech to potential partners Worldwide and 2, make it self-sustainable based on growth tactics and in-house strategies.

The Scenario

Travel, Maps and GPS Navigation are deep waters where big sharks normally invest their time (and a lot of money) to hunt for an audience.

We knew that we were going to swim with the big boys in the industry. However, if we took the time to look at it from afar, we were (and still are) one of the few really independent developers and publishers of such a specific piece of technology. As an example, the list of competitors includes 3 flagship products (Waze, Google Maps and Apple Maps) from 2 of the most highly valued companies in the world.

But it doesn’t end there. It also included several big fish, already solid in the market, like TomTom, Sygic, iGo, Navmii (peace to its soul) and Maps.me.

It was scary, but we had something that would have never allowed us to give up beforehand: a product in which we trusted 100%.

The Process

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