Being Found Everywhere
Somebody from the Author of Your Own Story group on Facebook reached out to me and asked me what I thought was the most important thing for them building their own brand. Many of you have a business that you own, or are planning on launching a business, or looking at journeying out into the world in a whole nother way.
One of the keys to doing that is being found everywhere. Oftentimes, as business owners or people of influence, we expect people to find us and to communicate to us on a platform that we are on. For many of us, that could be Twitter, or maybe it’s Facebook that you like, or maybe you’re just Instagram or LinkedIn, or Pinterest, or something else. The thing to be really conscious of is your ideal fans, clients, they can be anywhere on the internet. This makes it really crucial for you to have a very big presence on Facebook, LinkedIn, Twitter, Instagram, Pinterest, and a great looking website.
Now, the key to all of this is being found everywhere. You don’t want to leave any holes in your marketing. Now, your website is your home base. This is the place where you want your clients to go and find you. Whether they’re finding you through organic search or you’re actually directing them there through an offer or through a social media post. Now, you also want to have solid SEO and good site speed on there. Google made a big, big, announcement saying that site speed, for the first time officially, would be relevant for search engine optimization. This is really important for you, especially if you’re doing advertising. This is your home base. This is the one thing on the internet that you control. You can’t control Facebook, Twitter, LinkedIn. They’re here today, gone tomorrow, changing the rules left and right. Your website is something that you get to control.
With that said, you need to have a great presence on every social media platform you can. It’s important to be out there. Have your podcast or show. Be on Facebook and be doing Facebook Lives and adding value. Have communities, groups. Responding to other people’s groups and communities. Again, if you’re not in the Author of Your Own Story Facebook group, you want to get on there right away. It’s a great way to meet like-minded people. These are people that are going to excel you, help you get to the future that you want to live into.
It’s important to be omnipresent and be found everywhere. Not just on the platforms you like, but everywhere, via email as well. The one thing I want you to take from this quick daily growth act is to make sure your online presence reflects your offline presence. Oftentimes, when I do an audit of somebody comes up, we sell a product at Brand Innovation called The Authority Creator, where we actually somebody and makes them an authority in whatever niche that they’re working in. The way that we do this is we make them everywhere. In other words, we put their content out all over the internet, so you have to find them. If you’re searching for a product or service that they’re involved in, you will find them and find them first.
One of the things that we do is we do an audit of all of their social media marketing, as well as just their general digital footprint. Oftentimes, we find is a Facebook page be disjointed, a Twitter profile might have an old profile picture from 20 years ago. It’s really mind-blowing.
The key takeaways here, from this daily growth hack, is, if you are a business owner, or an expert in any field, or looking at going on your own journey, make sure you can be found everywhere. I want you to be found by your ideal customers. I’m assuming, if you’re listening to this, you’re a great person and the products and the services you have, have amazing value. Now, it’s just your chance to get found. This is just the first step. Now, of course, if you have questions, reach out to me directly or post something in the Author of Your Own Story group. My team and I will be happy to help you. I want to see you succeed and I want to see you get to your journey, on your path of the author of your own story lifestyle.
That’s it for me today. As always, share this with three people and grow your tribe, so you have accountability partners and people to work with. Of course, go over to authorofyourownstory.com, get on our mailing list. That way, you get the latest tips, tricks, and techniques delivered right to your inbox. I look forward to hearing from you. Always, go out, inspire somebody by being the author of your own story.