Being flagged as spam and having your emails bounce?
If you're like most people, you're probably not sure how often a cold email bounces off the recipient's inbox. And if your email was flagged as spam, it can be really frustrating.
The truth is, bounce rates are hard to nail down.
There are a lot of factors involved, including the nature of your business and the industry that you're in. But one thing is for certain: if you're sending emails to people who aren't interested, you should be prepared for them to bounce back at some point.
When you send an email, there are a few things that could tip off your recipient that it's not an actual person but rather a spammer.
Some add-ons are at the bottom of the article (What is email bounce and its types? How often does a cold email bounce off the recipient's inbox? And a few stats. )
To prevent your emails being flagged as spam and decrease bounce rate? Consider the below points!
Time matters the most.
The best way to avoid bouncing email is to send an email at a time when you know the recipient will be online, and also when you know they'll be able to read it in its entirety. For example, if you're sending a cold email during their lunch break, try sending it when they're walking through their office on their way back from lunch. Or send them an email at the end of their work day when they've had time to sit down and read it through once.
The most common and imperative reminder!
First, the subject line and first paragraph should be different from what the email is about. If it sounds like the same thing as another one of your previous emails, then that's a red flag and your recipient will probably think you're a spammer or trying to sell something.
Double check this!
Third, if you're trying to contact someone for the first time through email but don't use proper grammar or spelling and they feel like they're reading a message written by a child (or perhaps by someone with poor English skills), they'll likely flag it as spam. The best way to avoid this is to use spellcheck!
Do not neglect this one.
Another thing you can do is include an actionable call-to-action (CTA) in your email. A CTA tells your recipient what they need to do in order for them to respond—usually by clicking on something or signing up for something—so they won't feel like they're wasting their time responding if they don't see anything that interests them!
Personalization - Do it!
Finally, always include a personalized signature block at the bottom of your emails so recipients know who sent them.
Continually update your prospect list.
As you acquire more customers or subscribe to email newsletters, your prospect list will grow. To ensure greater deliverability, you should have a targeted and healthy list of recipients. Furthermore, you should send only valuable and relevant content, otherwise your messages will be marked as spam (and if ignored, your engagement rate will suffer).
Allow people to unsubscribe!
You should allow people to opt out of your cold emails regardless of their value. It is likely that some of your recipients will not be happy with the email you sent. If you include an unsubscribe (opt-out) link at the bottom of your email, you can avoid being flagged as spam.
Many senders bury or hide the unsubscribed link. This may seem like a good idea in theory, but in reality, it will cost you money.
Is there an alternative left for the recipient? Marking you as spam. You must ensure the unsubscribe button is legible and easy to find.
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Two types of bounce: Soft bounce and Hard bounce
An email is considered soft bounced if it is rejected by the recipient's email server due to a temporary issue such as an overloaded inbox, a large email size, a server outage, etc.
When you send an email to an invalid or deleted address, however, you receive a hard bounce. Whatever you do, you will not be able to deliver the email.
You need to remove hard bounces and soft bounces immediately if they occur. You can use email verification tools to verify email addresses further or find the correct ones.
A bounce rate of 2% to 5% is considered acceptable.
To reduce bounce rates, confirm your email list regularly and remove any inactive or invalid email addresses.
One more thing I want to suggest - Email lists should not be purchased.
A common statistic for email response rate is 1%, which means for every 100 people you email, you're getting through to one person (and probably bothering the other 99).
I have not experienced it yet because I have legit and small email list.
??Slowly growing with you all!
Each point is important in its own term, do not underestimate any, and you will do well.
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— Aman Pal
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