Being boring isn't an excuse for crap Marketing | The Friday Club | Ep 203

Stop making excuses...

‘My company is boring, no one will be interested in what we have to say on social media’ <<< WRONG! If this sounds like you, read on…

With a bit of creativity & a change in the way you approach your Marketing, traditionally ‘boring’ companies can implement creative Marketing campaigns that generate a significant ROI.

We’re currently running a B2B LinkedIn campaign for one of the most boring companies you could imagine and, on average, we’re generating 30+ quality leads per month, one of which is an opportunity worth ￡1Million+. Mental!

We've just released one of our best-ever podcasts that teaches you how to stand out on social media & get tangible results if you work in a traditionally 'boring' industry (based on case studies & examples).

Listen/watch/read the full episode here . If you don't love it I'll eat my Marketing hat.

Thought for the day:?Do the right thing when no one is looking (and you may receive brownies)...(more on this below).

New Knowlton Content

1.?[Pod/Blog] How 'Boring' Companies Can Stand Out On Social

2.?[Knowlton Nugget] Our #1 Tip To Be More Succesful Today

3.?[Video] Can you name these 3 Ad parodies?

4.?[Video] The importance of understanding your 'WHO'

5.?[Video] The one change that increased views by 507%

6.?[Video] Get comfortable being uncomfortable

7.?[Video] This video racked up 7M+ views!

8.?[Video] 3 ways to be more sustainable

9.?[Video] How to prevent greenwashing

10.?[Video] New product video for Wahl (Knowlton showcase)

BONUS: Here are 3 of our top-performing Insta Reels this week...

11.?[Reel] When someone turns the aircon on in the office

12.?[Reel] Me handing over my last pen...

13.?[Reel] When your work BFF has been away

New Content (Non-Knowlton)

1.?[Event] Use?'fridayclub' as a code to get 50% off Social Day

2.?[Event] I went live with Jacqui to chat about GREENHOUSE Jersey

3.?[Tool] Suncalc - Know where the sun will be & when (video shoots)

4.?[LinkedIn Update] Native scheduling feature on the way!

5.?[LinkedIn Update] Pin comments in reply chains

6.?[LinkedIn Update] How LinkedIn is improving 'search'

7.?[Twitter Update] Pin a Tweet reply

8.?[YouTube Insights] More people increasing playback speed

9.?[TikTok Feature] This analytics feature is AMAZING

10.?[Video] James Smith on The Diary Of A CEO (Part 2)

11.?[Video] Great marketing SEEMS simple

In other news...

- We are looking for someone to help us implement a website payment & membership system for a sports club, can you help??See this post ,

- I just wanted to give Pat from our team a shout-out. He's decided to start building up his presence more on LinkedIn, go &?give him a follow ?& cheer him on if you're feeling nice!

- We made?Lloyd go in the sea dressed as a shark ?yesterday.

Thought for the day:?Do the right thing when no one is looking (and you may receive brownies)

Yesterday we had a lovely surprise.

We got sent brownies (see pic below)!

Jade ?sent them to us after we made?this TikTok ?about her.

I discovered Jade on TikTok recently & loved how she creatively spoke about B2B marketing in a fun way (which isn't easy!)

I made the TikTok mentioning her?as one of my favourite creators on TikTok and didn't think much of it.

She then made?this duet video ?reacting which was cool!

Then she sent me a lovely message.

Then sent us brownies to the office!

What a lovely surprise.

We all need to be more like Jade.

She's made my week.

Thank you Jade.

So, taking a leaf out of Jade's book.

I want to send someone something nice in the post.

Just reply to this email with the name of a person you think deserves something nice being sent to them & why & I'll send one of them something nice.

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)

Be prepared to get brownie envy...