BEING AUTHENTIC

Being authentic is a very powerful way of being wherein an authentic person exhibits congruence between what he thinks, says, and does. His thoughts, words and actions are in alignment. This is what gives him a lot of power, freedom, peace, and full self-expression.

An authentic person is always straight in communication and is prepared to take what he gets. He gives up force and manipulation as a way of producing results. This is the reason for his power in any situation. He is a personification of boldness, and he elicits admiration for this quality.

    An authentic person is fearless as he has nothing to hide. There are no internal skirmishes, which is a big drain of energy. This is the secret of the full self-expression, freedom, and peaceful presence of an authentic person.

  An authentic person avoids any deception, faking, or willful distortion of facts. He is powerful in all situations even when he commits mistakes. An authentic person admits his mistakes, so his chances to learn and improve from his mistakes are enormous.

 The positive fallout of the quality of authenticity is the element of conviction that he carries. As an authentic person’s thoughts, words and actions are in alignment, there is the element of conviction and value in all that he says and does. This invariably makes his actions more effective and impactful. An authentic person does not believe in so-called compromise. For him, compromising on values is a dirty word. This is what makes him trustworthy, reliable, and dependable.

 In the selling profession, the element of authenticity carries a big premium. When a customer places an order with a salesperson, he is trusting and believing in the salesperson to deliver what is promised.

 In a sales transaction, it is the customer who is taking a bigger risk of trusting the salesperson and his organization to deliver what was promised. An authentic salesperson would always under-promise and over-deliver. He would openly present and discuss the pros and cons of the products and services that he is selling. He is in the business of building relationships based on trust, mutual respect, and mutual benefits.

 An authentic salesperson would refuse to sell his product if he believes that it would not fulfill and solve the needs, desires, and problems of the prospect. An authentic salesperson believes in the principle that if my product is of no value to you, then your money is of no value to me.

 In a sale, if your customer perceives you to be an authentic person and considers your company an authentic, genuine entity, it is a huge competitive advantage. This assists a company to create a loyal and long-term customer, which is a huge asset in any business.

 In India, the business group TATA has an image of being an authentic and genuine group that will not cheat, shortchange, or dupe you. They will deliver what they promise.

 The person who is a personification of authenticity is my friend, Mr. Rituraj Gupta, the former president of Goregaon Sports Club and the nominated chairperson of a premier global plastic industry exhibition, Plastivision 2020.

 Rituraj Gupta is a successful first-generation entrepreneur who runs a 200-million-rupee turnover company, Tripack, involved in the manufacturing and marketing of multilayer poly film for the milk industry. Tripack is among the top five in this industry segment,having a reputation for quality and dependability. His customers include companies like AMUL, Aarey, Mahananda, Gokul, and SARAS Diaries. Most of these prestigious clients have been loyal customers of Tripack for more than a decade. The reason for these prestigious customers’ continued loyalty is Mr. Rituraj Gupta’s authentic, transparent, and honest dealings.

 I have personally seen and experienced Mr. Rituraj Gupta’s selflessness and authenticity in every responsibility he is given, especially in Goregaon Sports Club (GSC). He has been an active management committee member, holding various responsibilities like chairman, honorable secretary, secretary in charge of outdoorgames, treasurer, etc., and it would not be an exaggeration to say that he has made immense contribution to making GSC one of the premium clubs in India. Riturajji’s inspiration comes from his father,

 Mr. Radheshyam Guptaji, the person who was the founder and chairperson and the main force behind the establishment of GSC. Radheshyamji got the 10-acre land on which GSC is now located by getting the land allocated by Maharashtra government to the club for a paltry Rs. 7.5 lacs, which in today’s market value is worth around 2000 crores.

 Riturajji recounts the commitment, dedication, and selfless laborput by his father into founding and establishing GSC. He remembers the hundreds of trips he made with his father to Mantralaya. Various courts assisted his father in his pursuit to start the club.

 Riturajji’s authenticity got him the prestigious responsibility of becoming the president of the AIIPMA, the premium plastic industry association. His honesty, integrity, and hardworking nature recently got him the prestigious responsibility of chairmanship of Plastivision,which is one of the world’s topmost plastic industry exhibitions, a rare honor for any entrepreneur.

 When one studies Mr. Rituraj Gupta’s life profile, one can see what the quality of authenticity can help you achieve in life, be it personal, professional, or social dimension of life.

 Any person who intends to establish themselves as a sales master by default needs to be authentic. This is what creates credibility, reputation, and an invaluable asset for any business.

In selling, every master salesperson has this quality, which is what makes him successful.

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This article comes from one of the topics from Dr. Arunaagiri's best-selling book 'The Sales Master' in which he states the 21 key elements to win the game of life & selling.

The book is available on Amazon here: https://www.amazon.in/dp/1772046906/

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Dr. Arunaagiri Mudaaliar is a best-selling author having authored several self-help books like 'Unleash your Potential', 'Being Customer Centric', 'Jogging for Life Success', 'Pathway to Sales Mastery', etc...

He is aslo a passionate global trainer, an international sportsman and a sucessful industrialist.

Know more about him here: www.arunagiri.co.in

Follow him on Facebook here: facebook.com/authorarunagiri

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