Being Agile as a Content Creative!
Annika Cable
WWU Marketing Graduate looking for marketing and administrative assistant positions.
In my 12 weeks of Integrated Marketing Communications class taught by Dan Purdy I had the pleasure of being a SCRUM member of the WWU Marketing web design team.
Here I put my skills in being agile to the test!
My team projects included the WWU Potential Marketing Students website, the WWU Alumni website, and I was also honored to be a part of...
The first college class to partake in Spotify 's Intro to Ad Studio & Digital Audio Foundations courses where we were certified, asked to review the program, and given the opportunity to create Spotify Ads for our test company Clarity.
Let's get into what being agile is all about
In the scrum methodology above a team is given a product they need to process through a SPRINT.
Sprint
A 1-4 week period where a team takes a product, decides their plans for it (through use of a creative brief, creative strategy, and message strategy method if you are utilizing content creation), implements their plans, takes time to reflect or review through daily 24-hour scrum periods or daily stand-ups/one-on-ones as well as meetings, and completes a retrospective as the product nears completion of the plan at hand.
The agile process of a sprint is an iterative; the cycle never ends!
During the usage of the SCRUM methodology as an Agile Process, each person exemplifies the following values:
Our Team's Process:
With three different main projects I worked through six sprints, each 2 weeks long, where I worked closely through the creative process with my project manager Savannah Pulhug and team members Kanyen Sherwood , Rebecca Andrews , Bryant Welch , and Zach Paz . This included daily stand-ups, one-on-ones, and in-person meetings 2-3 times a week. We also had a tremendous help for resources from the Executive Team which included the amazing Nicole Shive and Alana McCleese . They were an amazing team to work with and will continue to inspire me throughout their journeys.
By following the SCRUM process we made sure to be as agile as possible through use of Trello , 微软 Teams and Office 365.
Our Kanban card columns included:
This helped me stay on task for the several projects we had going for each sprint.
With a Kanban system, like Trello or Jira, you can assign yourself to tasks and work from the backlog up to the finish pile. This is the key to getting through any sprint.
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Each project looked a little something like this...
SPRINT 1:
SPRINT 2:
When it reached the end of the quarter we created a presentation outlining the work we did over the quarter, how we used the agile process to build, distribute, promote, and evaluate (distribution and promotion) a product, and then offered up recommendations based on our findings.
This wouldn't have been possible without...
1. Strategic Planning
2. Daily Communication with my Team
3. Attention to Detail
4. Research and Analysis
5. Goals to Reach Marketing and Communication Objectives
6. Careful Evaluation
7. Curated Recommendations based on Insights
8. AND OF COURSE... a Creative Brief
I hope you enjoyed learning a little bit about the Agile Process in Creative Content Marketing world... in the Data World it works a little differently!