BEING ACCURATE > BEING FIRST

BEING ACCURATE > BEING FIRST

Todd Stach Todd Stach

Todd Stach

Radio Coach & Consultant ??Saving Radio 1 Show at a Time

发布日期: 2024年4月19日
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You ARE a journalist if you talk on the radio or post on a website and on social media. And the number one rule for journalism is to confirm any story with two other sources. If you can’t do that you might want to hold off. Or, I have another suggestion for you. Let’s dive into this week’s Beyond The 615 Column, article # 150.

MANDISA IS GONE??

It was the early morning on Friday, April 19, 2024, and K-LOVE had posted that Mandisa had passed away. K-LOVE was the ONLY website/social reporting this sad news. In case you didn’t know, K-LOVE’s Meta accounts were hacked in the recent past. ??I started seeing on-air personalities and radio stations posting about Mandisa’s passing as I was scrolling on Instagram. Some were sourcing K-LOVE and others were not. For you and your radio station’s integrity and trust you should site the source. If K-LOVE was wrong (or hacked) it’s on them… not you.

IF YOU CAN’T FIND 2 OTHER SOURCES??

You shouldn’t just start talking about or posting that someone has passed away if you can’t find two other sources that confirm the news. So, if you can’t find two other stories to confirm, just like early Friday morning April 19th, you should go directly to the source. I DM’d a friend at EMF and asked if the story was true and even asked them if it was 100% accurate. They said, “yes.” At that point I felt confident in communicating to the stations who I work with that it was safe to share.

When I was hired at All Access Music Group Joel Denver told me that it’s better to be accurate than first. I was encouraged to do my due diligence to find out if breaking news was 100% accurate.

领英推荐

HERE’S THE TAKEAWAY

It’s not the end of the world if you’re not first to post breaking news. But having journalistic integrity is so very important in this world of fake news, anonymous sources, and A.I. generated things. ?

#radioshow #radiopersonality #radiohost #radio #radiodj #onair #radiocoaching

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Todd Stach launched Beyond 615, a coaching and consulting business in 2021, where he strives to help others build confidence and discover their full potential. At the time of this article, he serves 25 shows at 10 radio stations. Todd has also written 150+ free articles to encourage on-air personalities and program directors. He and his family live in the (615) area code, aka the heart of the CCM industry.?

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