Behold! The Meats of Our Labor

A few years ago we rebranded Werner Gourmet Meats—from their packaging and logo to copywriting and market positioning—we elevated their brand image to reflect the incredible quality of the jerky inside the package.

It is an honor to have our redesign featured in DesignRush's "9 Best Beef Jerky Packaging Designs That Will Leave You Hungry for More." However, the greatest honor for our team has been watching Werner Meats sales increase, audience expand, and new revenue streams open for them after the rebrand.

The courage it takes to entrust your company image, brand, and product strategy to a branding agency is under-appreciated. More often than not, the excitement of what could be is replaced with fear of what could go wrong: what if sales decline further, what if existing customers hate the rebrand, what if we don't stand out on shelf...? We don't take these fears lightly. They are valid. Customers are overwhelmed by choice, easily distracted, and unpredictable in their decision making. And in order to mitigate the uneasiness of a rapidly changing market landscape, companies have become reactionary to flash-in-the-pan trends and consumer desires, in hopes of guaranteeing loyalty and company growth.

The need for speed is no joke. We feel it in our industry and the industries we work within. It's palpable in all facets of life. But we also know, which Shane Parrish stated perfectly is that while, "good thinking is expensive. Bad thinking costs a fortune." When our client's excitement for their rebrand is overshadowed by fear of change, we remind them that, at Flint, we specialize in excellence. We look at trends, but we do not copy trends. We feel the pressure of speed and know intimately that slowing down and getting it right the first time paves a runway for accelerated and sustained speed with incredible results.

It has been our privilege for 30 years to work with courageous brands and people at companies like Werner Gourmet Meats, Nancy's Probiotic Foods, Kona Brewing Co Hawaii, Tillamook, Ponzi Vineyards, Résonance Wines, and many more, who felt the fear of change, leaned into it, and then chose to trust our agency. The results have paid off in spades.