Behind Things of Packaging -1

Behind Things of Packaging -PART 1

Analysis ,FeedBack & Consumer Reaction -------------------------------------------} Now that Every Product is is Going Global lets plan the products Packing in a Global Way ( Export Readiness ).Following are some of the consumer reaction to different kind of packaging :

Consumer Behavior :

Standardization in Packaging ( globally ) require optimum care : language translation ,presentation ,symbol should be carefully chosen chosen ,so that they do not embarrass ,offend local tradition ,customs, religions& other related cultural feature of different societies ------>>Like In Malaysia Green suggest Illness, Yellow - Some American suggest Cowardice , BLUE in Holland is feminine & warm while Swedes associate it with Masculinity and coolness.

CASELET:

North American Golf ball manufacturer found sales frustratingly low in Japan reason ?Lately he realised that he had packed the ball's in Groups of Four a number which connotes death in Japan .It is true that the number 4 is considered unlucky in Japan and is associated with death. This superstition is known as "shi," which is also the Japanese word for the number four. The reason for this association is that the word"shi"

likewise Black cats: In some cultures, black cats are considered unlucky, and this superstition can affect marketing strategies that involve cats or cat imagery. For example, a company that sells cat food or cat-related products may avoid using black cats in their advertising, as it may be perceived as unlucky.

Red: In some cultures, the color red is considered lucky, while in others it is considered unlucky. This superstition can affect marketing strategies, particularly in branding and packaging. For example, a company that wants to appeal to a Chinese audience may use red packaging or branding, as it is considered lucky in Chinese culture.

packaging's impact on positioning

Packaging plays a significant role in positioning a product or brand in the minds of customers. It is not merely a means of protecting the product but also a powerful tool for conveying messages, values, and associations. By redesigning packaging, a company can reshape its positioning and redefine how customers perceive their product. <Example of packaging's impact on positioning is the famous case of Marlboro cigarettes.Packaging can be redesigned to match your position thus redefining /resetting your position in customers mind.'

Classic Case : The campaign of the century as it is called :

MARLBRO CIGARETTES In 1954 was a six filter cigarettes in the Country the same for filter cigarettes packing added unto 10 % this type of cigarettes'?weren't?in Vogue and Marlboro filter brand for cigarettes was perceived ad a brand for women the?filter used colour red ( lipstick mark may not be noticed ).The Pack was pink and had a feminine look .

Philip Morris tried to explain the male segment market by repositioning (repacking )the brand wanted it to be perceived as masculine brand .

The Ad segment Cowboy smoking cigarette?changed the packing to red colour suggesting Virile,?Masculinity ,in North America.

The Cow boy ad says you get a lot to like in MARLBRO filter,flavour ,ship-tap box"( here filter anShip -tap box shows the change in packaging )incidentally from 1/4 market share in 1954 in The U.S A today MARLBORO out sells the out sell's others in the world ( leading Globally ) and introduced the iconic cowboy ad campaign. This strategic repositioning through packaging played a significant role in transforming Marlboro into the leading cigarette brand globally.

Packaging also plays a crucial role in global adaptability.

Packaging also plays a crucial role in global adaptability.From the beginning, Japanese car manufacturers focused on delivering perfect finish"Better Looks Better Value" Japanese Cars sell over other in the Middle Class Customers category as they feel(expect good value /returns.

The Inner Stuff can be same or different depending on the Temperature /Terrain /Taste etc. of the customers world wide " That's Adaptability"

Behind Things of Packaging -PART 1

Most of us know the ultimate sales person “Packaging” but getting behind it is a different tale altogether your brands Personality totally depends on it.

Total Effective Packaging is Synchronization of many talented specialists ( it’s a reflection of researcher’s work namely ) designer’s Engineer, economist , environmentalist & others ) effective packaging and effective selection can boost your sales to any height but the cost of packaging and should be balanced by product Spoilage rate .Packaging includes?package ,labelling branding. It’s a major base of product policy (exporting) 1.Packaging 2.Product postponing 3.Product adaptation /standardization .No wonder why people promote it and place amongst the major p’s of marketing?it’s being taken up very seriously they call it the right tool to communicate ,where every thing else fail?Packaging act’s as the last ( silent)Sales Person ?.(1) attract’s (2)exites (3)promotes desire (4) info's us.

The 3 Major Roles of packaging are (1) functional (2) promotional (3) Informational

Therefore, it speak of the quality of the product.?it gives an identity to the product. In fact, the best part at marketing lies in attractive packaging (we call it wise marketing) standard packages do not suffer from Pilferage, loss or wastage .Well packed and designed materials easily catch consumer attention as as told earlier store keepers therefore?prefer to ( keep )display?more of attractive goods to attract customers for which marketers use advance packaging material?after shaping or coloring them attractively and labelling them in an appealing way, with the advent of self-service store and automated /unattended super markets the package of product has to perform functions of a silent sales person in a greater way over and above its traditional function of protecting even if people de emphasizing?packaging by saying “ with teleshopping and online shopping system ,e-marketplaces & club system packaging is losing importance “the reality is they come packed ,in fact they give maximum importance to packaging as in exporting products protective and informative function are of great concern ( in Global -logistics ) since customer preference an and attitude differ widely indifferent market. It is extremely important to know that special attribute of each target market and design the product package accordingly some important packages are to be considered .

If its packaged for global market(1) Language (2) color ( 3) Size ( 4) Culture(5)Container (6) Climate ( Length of the Distribution Channel ( Air /Sea /Train /Truck) (7)Certification (8) Verification /Regulatory body’s Clearance time ( 8) Accepted Norms ( 9)Legal Aspects of packaging( 10)User-friendly packaging (11)package ability ( 12)Perceptive ( 13)visibility (14) Prefer ability (15) general Communicability

Also some marketing features are its should be (16)distinctive and?capable of differentiating ( 17) innovative Packaging?& package should have secondary Functional use that is after use value as (18)reusable?Storage Container /water bottles /Mugs etc..???

It should be Economical so as to bear less expense on freight ( light & strong ),several things have to be born in mind to judge which form of package would be most suitable in a specific situation .

-Method of transport used

-nature of goods

-environmental infrastructural conditions encountered

-Regulation to be observed

-packaging cost and relative benefits in cargo handling are very important function to be taken into account.

conveying messages to consumers. The visual and tactile aspects of packaging play a significant role in shaping consumer perceptions and buying behavior.

Packaging serves as a visual and tactile communication medium for consumer products. It plays a significant role in luxury and premium brands, where the packaging's appearance, texture, and weight contribute to the perception of the product's value. The packaging should be complementary to the product, evoking emotions that align with the brand. In modern times, packaging has evolved beyond its protective function to become a product in its own right, facilitating communication between producers and consumers. It captures attention, reassures consumers, and often incorporates visual elements that direct consumers to online content, extending the product's reach. However, it is important to note that packaging is not limited to the product itself but also extends to the brand as a whole.

Research has shown that product imagery on packaging can impact consumers' beliefs about the brand and their evaluations of both the brand and the package. The presence of a product picture on the package can communicate information about the brand and influence brand beliefs. Consumers who place more importance on these beliefs also tend to evaluate the brand more favorably when the package includes a product picture. This suggests that consumers use packaging as an extrinsic cue to infer intrinsic product attributes. Additionally, consumers report a more positive attitude toward the package itself when it includes a product picture.

Another study examines the influence of visual attention on consumers' in-store buying behavior, specifically focusing on packaging design. Through an eye-track experiment, the research demonstrates how packaging design influences the decision process in multiple phases, with the post-purchase phase being particularly important. The study highlights the need for further understanding of packaging design elements to gain a comprehensive understanding of visual influence during in-store purchase decisions.

Overall, packaging serves as an important communication interface between producers and consumers. It ensures the safe delivery of products while conveying messages to consumers. The visual and tactile aspects of packaging play a significant role in shaping consumer perceptions and buying behavior

Packaging in Corporate Communication and advertising as it serves as a powerful tool to convey brand messaging,

Packaging plays a crucial role in corporate communication and advertising as it serves as a powerful tool to convey brand messaging, attract consumers' attention, and differentiate products from competitors. Here's a recent example that highlights the significance of packaging in corporate communication and advertising: Example: Apple AirPods Pro Apple is known for its sleek and innovative product designs, and the packaging for their AirPods Pro exemplifies their commitment to delivering a premium experience. The packaging is designed to communicate Apple's brand identity of simplicity, elegance, and sophistication. The AirPods Pro come in a small, white, rectangular box with clean lines and minimalistic graphics. The front of the box showcases a high-resolution image of the product, emphasizing its key features, such as the wireless earbuds and the charging case. The Apple logo is prominently displayed, reinforcing the brand's reputation for quality and cutting-edge technology. The packaging is carefully crafted to provide an immersive unboxing experience. When the box is opened, the AirPods Pro and the charging case are presented neatly and intuitively, creating a sense of anticipation and delight for the customer. The packaging materials, such as the molded plastic tray and the soft-touch finish, exude a sense of luxury and attention to detail. Through its packaging, Apple effectively communicates its core values of innovation, simplicity, and user experience. The design and presentation of the AirPods Pro packaging serve as a form of advertising by creating a positive first impression and enticing potential customers. The minimalist approach and high-quality materials reflect the premium nature of the product and position it as a desirable item in the market. Furthermore, the packaging also incorporates practical communication elements. Clear and concise labeling provides essential product information, such as battery life, connectivity features, and compatibility with Apple devices. This helps consumers make informed purchasing decisions and reinforces Apple's commitment to delivering a seamless user experience.

indeed, packaging plays a crucial role as a silent salesperson in the business world. While it may not directly communicate or convince clients to buy a product, it certainly contributes to their purchasing decisions in several ways. Here are some key points highlighting the significance of packaging:

1. Attracting Attention: Packaging serves as a visual representation of a product, capturing the attention of potential buyers on store shelves or online platforms. Eye-catching designs, colors, and branding elements help products stand out among competitors, increasing the chances of a purchase.

1. Conveying Information: Packaging is an effective medium for providing essential product information to customers. It typically includes details such as ingredients, nutritional facts, usage instructions, manufacturing dates, and expiry dates. Clear and accurate information helps buyers make informed choices and ensures their safety.

1. Enhancing Branding: Packaging acts as a branding tool, communicating a company's values, identity, and story. Well-designed packaging can create a positive perception of a product, build brand recognition, and establish an emotional connection with customers.

1. Ensuring Product Protection: Packaging serves as a protective barrier, safeguarding products from external factors such as physical damage, contamination, moisture, and temperature changes. Durable packaging materials and secure closures help maintain the quality and integrity of the product until it reaches the consumer.

1. Convenience and Functionality: Packaging is designed to enhance the user experience and provide convenience. Functional packaging features, such as easy-open seals, resealable closures, portion control options, and ergonomic designs, make products more user-friendly and appealing to customers.

While packaging plays a vital role in marketing and sales, it is important to note that the ultimate decision to buy a product depends on various factors, including the quality, price, brand reputation, and customer needs. Packaging can certainly influence these factors positively and contribute to the overall customer experience.

The impact of visual attention on consumers' in-store buying behaviour.

Through an eye-track experiment, it demonstrates the advantage of a behaviour model that addresses visual attention and an increase in visual stimuli during the process. It reveals that consumers exhibit a muddled search strategy where packaging design influences the decision process in several phases. Five phases were found in an in-store decision process, and the post-purchase phase seems to be essential for even low-level in-store decision processes. Further knowledge on packaging design elements is needed for a broader understanding of visual influence during in-store purchase decisions.

Packaging is?a real communication interface between consumers and producers. For the latter, it guarantees that the product will be safely delivered and that its message will be carried to consumers, who can meanwhile buy the item and use

History and Background ?

Packaging has played a vital role throughout human history, serving as a means to protect, preserve, and transport goods. The roots of packaging in India and the Middle East of Asia can be traced back to ancient times, as evidenced by archaeological findings and historical accounts. According to Prof.G.K.Brahma the early history on the period between 385 B.C. to 322 B.C Asia had a flourishing maritime trade network, connecting distant islands such as Java, Borneo, Sumatra, Sri Lanka, the Arabian Peninsula, and even parts of present-day South Africa. Indian traders engaged in the exchange of valuable goods, including filigree, black pepper, and other spices.

Packaging Materials:

Indian traders utilized various packaging materials to protect and transport their goods. Wooden chests were commonly used as containers for valuable items. These chests were often lined with cotton felt, providing cushioning and preventing damage during transportation. Additionally, silk clothes were used to wrap the goods, adding an extra layer of protection.

Securing the Packages:

To ensure the safety and integrity of the packaged items, Indian traders employed several techniques. Natural fibers, such as ropes made from jute or other plant materials, were used to tie and secure the packages, preventing them from opening or getting damaged. Furthermore, some packages were sealed with lac, a resinous substance, to offer an additional layer of protection against tampering.

Interactions with Arabia and Rome:

The trade relations between India and the Arabian Peninsula, as well as the Roman Empire, played a significant role in shaping packaging practices during this period. Precious jewels and pearls from Arabia and Rome were often transported back to India, highlighting the importance of secure and reliable packaging to safeguard these valuable commodities.

The common use of plastics in packaging systems has been started after World War 2. Polythene was produced in abundance during the world war , it replaced the wax paper used in the packaging of bread. Growth in plastic packaging has sped up since the 1970s.

Glass packaging was first begun in Egypt in 1500 B.C. glass was first used as a pot, was mixed with melted soda, sand, limestone, and silicate, and shaped into glass packaging.

About 1200 B.C pots and mugs were started to be made from molded glass. After the production of the blowpipe in 300 B.C by the Phoenicians,

Metal Packaging Since medieval times metal packaging seen in the form of gold and silver boxes as well as strong alloys and coverings is today being used to protect many products.?

The production of the tin sheets was first introduced in Bohemia in 1200 A.C. later at the beginning of the 14th century tinned food cans started. Since the 1600s this technology was kept secret and has been replaced by good quality and easier produced steed after William Underwood forwarded the process to the USA.

?The idea of putting food in metal packaging was first had in 1890 when Napoleon Bonaparte said he would own 12 thousand franks to everyone who comes with a method to protect the army’s food supply.?

Nikolas Appert from Paris presented that tin pressure can have the ability to preserve food after sterilization. Later an English man Peter Durant earned the right patent of the cylindrical can with his pressed stannic invention.

In 1866 the printed metal packaging box was made by the USA. It was not in stores until 1910, and the aluminum box was developed in the early 1950s.in 1959, the first aluminum canned food cameTill 1866, to open metal packaging, people used hammers and screws. Afterward, product packing with tear-able lids was developed. can opener introduced to the market in 1875.

Paper Packaging

Paper is the oldest packaging material. It was first begins in china. And mulberry tree barks were used in China in the 1st and 2nd centuries in B.C to cover food, and paper-making techniques have improved during the following 1500 years and been transported to the middle east.

Paper-making procedures reached Europe and from Europe, they reached England in 1310, and from England, they reached America in 1609. In 1817 England, The first cardboard box was produced, china after 200 years, and rigid cardboard was invented in the 1850s, by replacing trade boxes of wooden For paper and cardboard, the 20th century was the most brilliant period.

Plastic packaging is the newest form of packaging. The first artificial plastic was made by Alexander Parker in 1838. And in 1982 at the grand international fair in London, it was displayed. The plastic was determined to replace natural materials like ivory and was dubbed “parkesin”. In 1870 John Wesley Hyatt from New York has given a patent for “celluloid” produced at high temperatures and pressure. This invention is the first commercialized plastic and has remained the only plastic till 1907. Plastic packaging began to be used more after the 1950s.In the late 1970s, the plastic packaging industry began to grow.

The Future of Packaging

Sustainable Package Solutions for Solving Food Wastage and Environmental Hazards

1. Introduction

1. Food wastage and environmental hazards are critical global challenges that require innovative solutions. This report aims to identify the best and greatest package solutions currently available and their potential for the future. The focus is on sustainable packaging solutions that effectively tackle food wastage and mitigate environmental hazards.
2. Current Sustainable Package Solutions
3. a) Bio-based and Compostable Packaging: These packages are made from renewable resources such as plant-based materials, and they can be composted after use. They offer a sustainable alternative to traditional plastic packaging and help reduce environmental pollution.

b) Modified Atmosphere Packaging (MAP): MAP extends the shelf life of perishable foods by controlling the atmosphere inside the package. By optimizing the gas composition, it minimizes spoilage, reducing food wastage.

c) Smart Packaging: This innovative packaging incorporates sensors and indicators to monitor food freshness, temperature, and quality. It provides real-time information to consumers and retailers, enabling better inventory management and reducing food waste.

1. Future Package Solutions

Sustainability and Environmental Considerations: In recent years, there has been a growing focus on sustainable packaging solutions. Environmentally friendly packaging materials, such as recyclable, biodegradable, or compostable options, help address consumers' concerns about environmental impact and contribute to the reduction of waste.

1. a) Edible Packaging: Edible packaging materials made from natural ingredients, such as seaweed or starch, are being developed. These packages are not only sustainable but also eliminate the need for disposal, making them highly desirable for reducing waste.

b) Nanotechnology-Enhanced Packaging: Nanomaterials can enhance packaging properties, such as antimicrobial activity and moisture control. These advanced materials could extend the shelf life of perishable foods and reduce the need for preservatives, leading to decreased food wastage.

c) Circular Economy Packaging: Packaging designed with the principles of the circular economy in mind ensures materials are reused, recycled, or biodegraded after use. By closing the loop, this approach minimizes environmental hazards and promotes sustainability.

d) Consumer Acceptance: Widespread adoption of sustainable packaging solutions relies on consumer education and acceptance. Public awareness campaigns and clear labeling can help inform consumers about the benefits of sustainable packaging and encourage behavioral changes.

e) Infrastructure and Supply Chain: The implementation of new packaging solutions may require adjustments to infrastructure and supply chains. Investments in collection, sorting, and recycling facilities are essential to accommodate sustainable packaging materials.

Packaging The Future HERO as it intents to save food wastageand can alternatively 
solve food crisis of the future.        

About one-third of the world's total carbon dioxide comes from food and yet

we throw away more food than ever as much as 173 kilos per year per EU

citizen so the European Union recently decided to set a goal to have the food

waste by 2030 this will make packaging much more than

just a container it'll make it a hero more smarter and greener packaging are

part of the solution and they will make change possible food waste will be

partly reduced by transporting food and better packaging which will help

decrease damage and increase durability but the biggest impact will come from

changing the behavior and habits of the consumers through research and

innovation we can replace fossil components with primary forest products

bio-based functional electronic materials will be able to tell what the

packaging has experienced since it was filled and how it was handled during

transport this will give the customer a sense of security and it will work like

a modern certificate of authenticity but the possibilities could be endless in

the future your packaging could notify you on your smartphone when a product is

close to its use-by date so your food won't need to be thrown away and this

will help reduce waste Packaging could communicate a consumers daily energy

needs and remind us when we've eaten too much or too little Packaging could communicate with your stove to suggest an ideal temperature in

cooking time or packaging could help facilitate and reward the correct

recycling and new and smart ways which means we will be using all the endless

possibilities of primary forest products the forest will give us the answers and

by researching primary forest products we will discover how we can enter a

sustainable future with better food and smarter packaging packaging is the hero

of the future did you like this film please share it with hashtag climate change

you.

Conclusion

Sustainable package solutions hold great promise in addressing the challenges of food wastage and environmental hazards. While several innovative options exist today, future advancements in edible packaging, nanotechnology-enhanced materials, and circular economy approaches offer even greater potential. To ensure successful implementation, collaboration among stakeholders, supportive regulations, and consumer engagement are crucial. By adopting sustainable packaging solutions, we can strive towards a future with reduced food wastage and minimized environmental impact.