Behind the scenes in men's self-care
This Austin-based startup approached us with a unique challenge. Create a masculine brand identity for a service men haven't historically purchased.
What to call it?
Most medical aesthetic spaces are labeled “spas” and are for women exclusively. The names are straightforward and a little generic. This new studio needed a name that felt different but was also confident, comfortable, and masculine. A male vermillion flycatcher is a bird that stands out from the rest. On display for a potential mate, it puffs its brilliant red chest and raises its head high in the air, singing loudly.
Visual inspiration
We developed a visual and verbal identity with the bird in mind. Inspired by Art Deco, bold geometric shapes, clean lines, and bright colors deliver a polished luxury. The Flycatcher identity hints at something classic, something comfortable but with striking, colorful confidence.
Bold language
Language accompanies visuals to capture a candid and easy tone. Because elevating your routine should feel attainable and, ultimately, be your secret weapon.
Scope of work
CEO of Be Found Online, Digital Marketing Strategist, Keynote Speaker, Energetic Emcee, University Educator.
2 个月Very elegant work Bullhorn & Brad Flowers
Scaling 7 & 8-Figure Companies | Founder, Predictable Profits | Turning CEOs of B2B Service Companies & Marketing Agencies into Industry Disruptors
2 个月Well done!! I especially like the tagline: "A polished man can accomplish it all." Powerful.
I leverage technology to drive organizational revenue and efficiency. Strategy, Web, Marketing, Automation.
2 个月What a fascinating project! Creating a masculine brand identity for an untapped market is no small feat, and the candid, confident tone is a brilliant touch—it makes self-care feel both accessible and empowering, and a great blend of strategy and creativity!