behind the scenes: learnings from my latest launch
Josefine Wanner
Teaching Established Coaches LinkedIn Strategy that WORKS | Stand-Out To Sell | Designed To Sell | Former UBS & Big4 turned Entrepreneur
Every launch is an opportunity to grow, and this past one was absolutely no exception.
While it brought incredible wins — like welcoming amazing new clients — it also came with challenges I didn’t expect (like it always does... right?!).
So, I thought I could share 4 of my biggest takeaways and how we tackled them, so that you can (hopefully) learn from my experience.
1. The Tech Glitch Mystery
In the middle of our promotion, we suddenly faced a puzzling issue: some people who registered for the Masterclass didn’t receive the details.
Some of them did.
Some of them didn't.
There were no patterns. No clear reason. Just chaos.
What we did: I took a deep breath (and a lot of coffee) and then Alina and I started to reconnect our tools. Then, we created a brand-new automation from scratch.
The result?
Everything started flowing smoothly again.
Key takeaway: I still don’t know what caused it — my best guess is that it had something to do with my email tool’s rebranding, but honestly, who knows?
But, the real learning is; Tech issues will pop up when you least expect it — don't freak out, just see if you can solve it. There will always be a manual workaround that you can do.
We just discovered an additional glitch... and are working on fixing that one now ??
2. The Power of Clear Communication
Another learning moment came when we realized some participants didn’t know what to do next after registering.
What we did: We simplified our emails and included step-by-step instructions with clear subject lines, visuals, and reminders. No more guesswork for our attendees!
Key takeaway: Clarity is king (or QUEEN!). If you think something is obvious, say it anyway — and make it even easier.
3. Connection Through Personal Stories
This launch also reminded me of the power of storytelling.
By opening up and sharing my own experiences, I connected with some participants on a much deeper level.
This created meaningful conversations where I could better understand their challenges, desires, and dreams.
What I did: I intentionally wove personal stories into my content and conversations.
Not only did this build trust, but it also helped me tailor solutions to what people really needed.
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Key takeaway: Personal stories are not just anecdotes — they’re bridges to deeper relationships. Use them to spark connections and insights.
4. The "Done Is Better Than Perfect" Moment
Right after the launch, I accidentally sent my Week 6 LinkedIn Breakthrough email to my entire list.
"Everyone?!" you might ask.
Yep. Every. Single. One.
Not ideal, but you know what?
It reminded me of something important:
Shit happens. To everyone.
What I did: I chose not to dwell on it and focused on moving forward.
Mistakes are part of the process, and I’d rather have things done than wait forever for perfection.
Key takeaway: Serving your audience isn’t about getting it all perfect — it’s about showing up, learning, and improving along the way.
Now it's Your Turn to Launch Like a Pro ??
There were a lot of lessons, I've only shared the tip of the iceberg here, but the wins still outweigh them all. And the wins are a result of one game-changing framework: Angela’s One Day Launch Method.
This strategy has helped me to grow my email list by over 2,500 subscribers in 2024 and enroll 60+ new clients across multiple offers.
WITHOUT overwhelm!
So, if you’re ready to implement a one-to-many sales strategy and take your business to the next level, don’t miss Angela’s upcoming training.
You’ll discover the exact method that has made such a huge impact on my business.
Whether you're launching for the first time or looking to refine your process, this is the perfect opportunity to learn from a proven system.
I'll be there, and I hope I get to see you there too!
?? Josefine
?? Link to Angela Sundust 's FREE One-Day-Launch Workshop: https://www.angelasundust.com/launch-revolution-workshop-josefine
I guide corporate leaders from BURNOUT, DEPRESSION, and ANXIETY to STRENGTH and ULTIMATE CONFIDENCE. Unfear? | Psychologist I Certified Rapid Transformational Therapist? I Global HR Talent & Development Director
3 个月This is one of the most relieving thing to know that ?? happen to others too. We are so embarrassed in such moments and want to hide from the world that we forget it's universal human experience and it actually makes us relatable ?? . LinkedIn in particular is about the success stories. Perhaps we should start a series " ?? makes us relatable" ??
Empowering Creative Professionals to build SUCCESS and ENRICH homes, so they can THRIVE ?? | DESIGNED to ENRICH | Your KEY to a thriving life and a harmonious living space.
3 个月??????
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3 个月Cool to read your insights!
Exec Coach for Mid-Career Crisis | Future of Work Expert | Author | Speaker
3 个月Tahnks for sharing - yes we all have those week's where it feels like we are making mistake after mistake, or glitch after glitch. As an solopreneur there is so much to keep on top of. I am happy I have good people now in my team to support me on many things....but I still find IT issues very painful!
Financial Coach for Creators | Helping 9-5ers become full-time creators with proven financial strategies.
3 个月You handled the glitch like a pro. I'm fired up, Josefine Wanner! ??