Behind the Scenes - how to share your day-to-day to build connection
Vicky Harrison
Personal Branding Strategist for female entrepreneurs. Build a brand that sets you apart, attracts opportunities, and positions you as thought leader and industry expert. Award-winning | Accredited | No. 1 Bestseller
Welcome back to The Brand Advocate! I’m Vicky, your personal branding strategist, here to help you build a brand that connects, engages, and inspires action.
This week, we’re talking about one of the most underrated strategies for personal branding: showing the human side of your business.
In a digital world filled with polished perfection, people crave realness. Your audience doesn’t just want to know what you do - they want to see who you are behind the brand. The way you work, your routines, your behind-the-scenes moments… these are the things that build connection and trust.
So, how do you share your day-to-day without oversharing? Let’s dive in.
Deep Dive: Why “Behind-the-Scenes” Content Works
Your brand is more than your offers and expertise - it’s about how you make people feel. Sharing snippets of your real life creates:
? Trust – People buy from those they know, like, and trust. Showing your behind-the-scenes makes you more relatable and approachable.
? Engagement – Content that feels human sparks more conversations and shares. People love to feel like insiders.
? Brand Stickiness – The more people see you in their daily feed, the more they remember you. Familiarity breeds loyalty.
? Differentiation – Your processes, quirks, and approach set you apart. No one else has your exact day-to-day.
What to Share (Without Feeling Cringe!)
If the idea of sharing your daily life makes you feel awkward, don’t worry - you don’t have to post everything. Instead, think of behind-the-scenes content as a window into your world that reinforces your brand message.
Here are some simple ways to bring your audience in:
Snippets of your creative process, client calls (with permission), brainstorming sessions, or working on your next big project.
Share your achievements, milestones, or even small wins—along with the real journey to getting there.
What helps you stay focused? How do you structure your day? Whether it’s your morning coffee ritual or your favourite productivity hack, these small details make you relatable.
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Show the process of writing, filming, or planning content - it builds anticipation and shows the effort behind your work.
Travelling for work? Attending an event? Even a reflective walk between meetings? These moments make you human.
Spotlight Success: Marcia Kilgore
Marcia Kilgore, the powerhouse entrepreneur behind Beauty Pie, FitFlop, Soap & Glory, and Bliss Spa, has built multiple global brands while maintaining a personal brand that feels real, relatable, and refreshingly transparent. She has perfected the art of using behind-the-scenes content to build trust, grow loyal communities, and bring her audience along for the journey.
How She Does It:
1?? Lifting the Curtain on Business Decisions – Marcia doesn’t just market products - she shares the why behind them. Whether it’s revealing the cost breakdown of luxury beauty products with Beauty Pie or discussing product innovation at FitFlop, she uses behind-the-scenes insights to build credibility and trust.
2?? Speaking Directly to Her Audience – Instead of hiding behind corporate messaging, Marcia frequently speaks candidly in interviews, blogs, and social content. She’s open about challenges, growth pains, and the process of building brands, making her feel approachable despite her massive success.
3?? Authenticity Over Perfection – Unlike traditional beauty founders who rely on polished branding, Marcia embraces an unfiltered, “real talk” approach. Her transparency about business realities makes her personal brand stand out in industries often dominated by glossy perfectionism.
The Result:
Marcia Kilgore has built not just successful businesses, but a movement of loyal customers who trust her because they feel like they know her. By consistently pulling back the curtain and giving an insider’s view, she’s turned transparency into one of her most valuable brand assets.
Final Reflections
Your audience doesn’t just want your expertise - they want to connect with you. Sharing behind-the-scenes moments makes your brand more memorable, engaging, and trustworthy.
This is exactly what we focus on when I work with clients - helping you craft a personal brand that not only positions you as an expert but feels real, relatable, and unmistakably YOU.
If you’re ready to refine your messaging, build deeper connections, and elevate your visibility, I’d love to help.
? Book a free Brand Accelerator Call—let’s dive into your brand strategy, identify gaps, and create a roadmap to amplify your impact.
Spots are limited—grab yours here: https://link.expertspace.io/widget/bookings/your-brand-accelerator
Until next time,
Vicky x