Behind the Scenes: How I’m Creating a Sales Agent Inside GoHighLevel

For most businesses, the biggest leak in revenue isn’t lead generation — it’s follow-ups.

Leads come in, but without consistent nurturing, they fall through the cracks. Sales teams don’t always follow up consistently, and potential buyers lose interest before they’re ready to make a decision.

I’ve seen this problem over and over again, and I’ve always dreamed of solving it.

What if I could automate that entire sales journey — from lead to paying client — using GoHighLevel and AI?

Not just generic automations, but a virtual sales agent that:

? Nurtures leads with personalized, human-like emails.

? Builds trust by delivering the right message at the right time.

? Follows up consistently so no lead is left behind.

? Re-engages disengaged contacts and unsubscribe inactive contacts to protect email deliverability.

This is the system I’ve been building behind the scenes. Today, I want to share what I’ve created so far, the roadblocks I’ve faced, and where I see it going next.

The Vision: Automating a Human-Like Sales Journey

Email marketing is one of the most powerful tools for growing a business, but it’s also the most underutilized.

Why?

Because creating personalized, behavior-driven emails takes time.

Most businesses don’t have the bandwidth to write and send emails that build relationships, follow up on leads, and drive conversions.

That’s where this system comes in.

The idea is to give business owners a plug-and-play solution that handles:

? Writing personalized emails.

? Tracking engagement automatically to protect domain reputation.

? Converting leads into paying clients.

This isn’t just about sending emails. It’s about creating a fully automated sales agent that:

? Builds trust.

? Educates leads.

? Re-engages when they go cold.

? Upsells and collects testimonials on auto pilot.

Everything is done inside GoHighLevel — no third-party integrations, no complicated setups. It’s simple, fast, and highly effective.

What This AI Sales Agent Can Do

Here’s what the system is already capable of:

? Nurtures leads from cold contact to ready-to-buy.

? Converts leads by getting them to know, like, and trust.

? Educates leads about products or services.

? Follows up with contacts who didn’t take action.

? Re-engages disengaged leads to improve deliverability.

? Unsubscribes inactive leads to avoid penalties.

? Upsells existing clients and requests referrals or testimonials.

? Organizes leads in your pipeline and identifies hot leads.

? Segments leads by engagement and behavior.

? Improves email deliverability by keeping lists engaged and clean.

It’s built entirely inside GoHighLevel using:

? Workflows

? Forms

? Custom values

? GPT prompts

This is a one-click process that generates personalized emails for every stage of the sales journey within seconds.

How It Works: The Process

The system works by collecting key information from a business owner through a simple form.

1. A form gathers all the necessary data, from business name and audience details to links for lead magnets and product pages.

2. Workflows and custom values feed this data into AI prompts, generating personalized emails.

3. The AI writes entire email sequences following a proven strategy, that can be reviewed, edited, and launched in seconds.

This isn’t just a tool that sends out generic emails. It’s a system that mimics human interactions at scale, making follow-ups feel personal and relevant.

What Sequences Are Already Built?

The system currently includes seven core sequences, each with 5-7 emails that are generated automatically:

1. Domain Warm-Up / List Reactivation Sequence

For warming up a new domain or reactivating a cold list.

2. Welcome Email Sequence

To onboard new leads and set the right expectations.

3. Educational Email Sequence

To deliver value and build authority over time.

4. Follow-Up Sequence

For leads who didn’t take action after the initial touchpoint.

5. Re-Engagement Sequence with SMS Reminders

To revive cold leads and encourage them to take action.

6. Welcome Buyer Sequence

To onboard new clients after a purchase.

7. Upsell Sequence

To offer additional products, request referrals, and increase lifetime value.

Roadblocks and Lessons Learned

It hasn’t been without its challenges.

The biggest hurdle was getting the prompts right to generate emails that feel human and contextually relevant.

I also ran into design issues. Initially, the emails looked basic. After some tweaking, I started using HTML output to improve the formatting and make them look more polished.

Once I overcame these challenges, the system became incredibly efficient.

What used to take me three months to write and implement, I can now achieve in under a minute.

Initial Results

The system is still in the testing phase, but here’s what I’ve seen so far:

? The emails read well. There’s no sign they were created by AI.

? Open rates are solid, even though I’m testing it with a small segment of my list.

? The process is simple and efficient, which is exactly what I was aiming for.

I’ve taken something that used to take months of manual effort and turned it into an automated, repeatable process that happens in seconds.

Future Plans

While the system currently focuses on email and SMS, I have plans to expand its capabilities:

? AI Conversations via SMS, WhatsApp, and Messenger

? AI Voice for inbound calls

? Initiating outbound calls using third-party platforms (currently not possible in GHL)

? Advanced lead scoring based on engagement and behavior

? Sentiment analysis to better understand the tone and urgency of each interaction

There’s still a lot of potential to unlock. But for now, I’m focused on refining what works today.

I’m still working out some issues and tweaking the system to improve it.

But I’m curious — would you trust a system like this to nurture your leads and close sales on your behalf?

What concerns or objections come to mind when you think about automating your sales process?

I’d love to hear your thoughts. Your feedback will help me improve the system further.

I will share more details in the future after I test it further!