Behind the Scenes of #askme: Preforming without Performing

As someone who’s navigated the evolving landscape of digital media, I understand the power of video in connecting with audiences. However, I’ve seen many business owners struggle with the idea of being in front of a camera. It's daunting to think about memorizing scripts and performing.

That's why we created #askme - a solution that makes video content creation effortless and authentic.

The Challenge

Most business owners are not performers, and that's okay. The pressure to sound smart and look confident while staring into a camera can be overwhelming. This is where many shy away from utilizing video, a crucial tool in today's digital world.

The #askme Solution

With #askme, you don't need to be an actor. You are an expert in your field, and that's more than enough. My approach involves guiding clients through a series of questions about their business, tapping into their natural expertise.

How It Works

The process is straightforward. I start by having a conversation with you, asking questions that your customers might have. This first part is all about getting those genuine, knowledgeable responses.

Then, my team edits this interaction, creating a polished video that presents you answering these questions confidently - as if you knew them all along. Because you do!

Why It Works

This technique has several benefits:

1. Showcase Your Expertise: Your industry knowledge is front and center.
2. Natural Responses: You speak spontaneously, which resonates more with viewers.
3. Relatable Content: Questions are from a consumer perspective, making the content highly relevant.
4. Guided Approach: I'm there to coach and ensure you feel comfortable throughout.

The Proof Is in the Video

Sometimes it's better to show than explain. So here's a video of a recent #askme session. The first half is of my interview, and the second half is what resulted from those questions. (NOTE: This is our virtual option - budget friendly and accessible for anyone outside of Minnesota. Digital Legend can provide an on-site production crew for an even more polished look)