Behind the Curtain | Nov 1st - You're stuck because you lack strategy—not creativity.

It’s what I see time and time again.

Money going out the door faster than it’s coming in.?

More opinions than second cousins at an Italian wedding.?

And zero to show for it.?

Not to mention business owners, and teams feeling broken with little to no confidence.

It's confusing...and sad. I feel for you because I know you're trying.

And it’s happening not because you aren’t creative—you lack strategy.

Strategy is King.

Strategy is what informs creatives to play in or outside of the sandbox.

Strategy is what pushes us through those moments of imposter syndrome.

Strategy is what allows us to measure, tweak, double down or burn ideas.

So, how do you improve your strategic decision-making?

1. You define if you’re the person who should be making these decisions. It’s not for everyone. It can be uncomfortable. It takes a strong backbone and you have to be willing to take risks.
2. You stop thinking or acting like a ‘Marketer’ and you apply common sense to your decision-making process.
3. You remove the deadweight of those who don’t need to be involved in the decision-making process.
4. You stick by the decisions you’ve made—regardless of the bumps in the road—until you hit an end date.
5. You begin to trust. That of yourself and those around you.

I guarantee you that if you try the above you will be able to measure, react and execute with more creative precision than ever before.

Your work will have meaning.

Your ideas will have a chance to breathe.

And you will know why you’re doing what you're doing and feel confident in spending.

Your Creative Leader,

Ryan

A marketer, brander, and storyteller who works w/ small businesses to big brands—looking for honest ideas that sell.