The behaviourally informed
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The behaviourally informed

#Sludge is the opposite of #Nudge – instead of making a gentle push to achieve something, sludgers harrow you with a maze of difficulties so that you cannot take a step in the right direction – Eg: Cancellation of mis-sold Life insurance Policies)

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https://thebehaviourallyinformed.com/2020/08/23/how-it-all-began/

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