Behavioral Economics and How it Impacts Your Social Strategy

Brands are always looking for ways to increase their conversion rates. When it comes to social media marketing strategies and tactics, we often think of jumping on trending audio, using memes, sticking to branding and voicing, segmenting audiences, and so on. But what if you could put real science behind your social media marketing efforts??

Check out one of our latest articles on how to use behavioral science in your digital marketing strategy to help increase conversions.

Social Media’s Role in Customer Service

Social media platforms are like a public square–one that audiences have used to share praise, grievances, and everything in between for over two decades. While many brands have a well-defined marketing and advertising strategy, most brands do not have comprehensive customer service strategies, also known as social customer care strategies.?

In this article, we take a look at the challenges brands face when it comes to customer care, plus tips to improve your customer care strategies. Check it out now!

How to Increase Your Instagram Discoverability

Growing your brand on social platforms such as Instagram takes a two-pronged approach when it comes to your audience. The first is growing your audience by increasing brand awareness; the second is to nurture your existing audience by building loyalty and trust.

In this article, we take a look at how to increase brand awareness on Instagram by optimizing and increasing your discoverability.