Behavior Change Marketing Basics

Behavior Change Marketing Basics

An excerpt from the upcoming "Change Agent's Cookbook."


To the novice, the world looks complicated. To the master, it looks simple.

We are going to win - grow the brand, grow the business, increase the impact, achieve the change in the world - by focusing on just two things:

  • Increasing Motivation for Change (Inspiring)
  • Lowering Barriers to Change (Action)

It's really that simple and that powerful.

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