Behavior Change Marketing Basics

Behavior Change Marketing Basics

Mark DiMassimo Mark DiMassimo

Mark DiMassimo

“…a stellar writer and an idea volcano.” - Dan Heath

发布日期: 2020年5月26日
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An excerpt from the upcoming "Change Agent's Cookbook."


To the novice, the world looks complicated. To the master, it looks simple.

We are going to win - grow the brand, grow the business, increase the impact, achieve the change in the world - by focusing on just two things:

  • Increasing Motivation for Change (Inspiring)
  • Lowering Barriers to Change (Action)

It's really that simple and that powerful.

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