Behavior Change Marketing Basics
An excerpt from the upcoming "Change Agent's Cookbook."
To the novice, the world looks complicated. To the master, it looks simple.
We are going to win - grow the brand, grow the business, increase the impact, achieve the change in the world - by focusing on just two things:
- Increasing Motivation for Change (Inspiring)
- Lowering Barriers to Change (Action)
It's really that simple and that powerful.