The Beginning of Something New…

Hey Friends, Family, and Industry Colleagues,

I’m pleased to announce that Toni and I have created our new brand called…

Mr. Wulf

Everything we’ve built in the past – from our supplement store to our supplement brand – has been born from a creative passion and desire to serve people with excellent products.

We love creating solutions to problems and Mr. Wulf is no different.

Mr. Wulf is a health and wellness company, focused on health for men over 40,?starting with Skincare.

Many men are starting to concern themselves with the fact that they are getting a bit squidgy around the edges, to borrow a line from Notting Hill we are here to help them become “Less Squidgy!”

How Mr. Wulf began

On July the 1st 2023 Toni and I walked away from the company we founded a decade earlier. We had to serve a one-year non-compete in the supplement industry. While initially it felt like handcuffs it turned out to be the catalyst we needed to think differently.

We took time to reflect on past wins and losses, what we did right, what we loved doing, and what we vowed never to do again.

The result is Mr. Wulf – a brand dedicated to high-quality men’s health, skincare, and grooming essentials, specifically designed for men over 40. We aimed to create solutions that address their unique needs while being something we genuinely enjoy developing. By harnessing the power of Australian botanicals and combining them with cutting-edge science, Mr. Wulf was created to make effective and safe products, taking the best from nature and science to deliver exceptional results.

Start with "Why".

There are many “Whys” for us, but the main “Why” is that I am the embodiment of a Mr Wulf customer.

I am now (a little, ok a lot) over 40, with Scottish sun-damaged skin and I too feel “a bit squidgy around the edges,” and thought what can be done?

So, like our other ventures, Toni and I started drilling down and creating the type of products I wanted to use. It may be a cliché, but that’s where many founders start the creative process – with the “What do I want?” mentality.??

Now while I’d like to look like I did in my 20s, I wanted something that would make me look and feel better – I would even settle for “less ugly than yesterday.” LOL – Now there’s a tagline!

And so, it began – The quest to make excellent skin care for men.

Research, research, research…development.

You can read research papers and review the science all day, but the ultimate question is: Does it work?

After months of investigation, we created a small prototype batch, comprising a Cleanser, Serum, and Moisturiser – we affectionately called them THE WULF PACK - to see if they performed as well as we had hoped.

Before and After

We did an in-house (literally, in my house) study on the effects of The Wulf Pack. After all, Toni and I wanted these products to work for me and men like me – decidedly over 40, needing help with dry, sun-damaged skin and other age-related issues. After investing considerable time, money, and effort, the moment of truth arrived with the after pictures of my 8-week trial.

Did we have something market-worthy or, dare I even say, worthy of the small but hard-earned reputation Toni and I had for being market innovators in health and wellness?

Long story short – Yeah, we nailed it ??

If you’re interested, you can see the before and after when we launch. Just sign up to our newsletter here

We Need Your Help

So what happens next? We’re kicking things off with a banger of a pre-launch offer – a 25% for Life Prelaunch Deal. It’s genuine, will never be repeated, and it’s strictly open until we go live with sales or reach 200 foundation members. These Wulf Pack members will form the core of our customer focus group.

This exclusive group will not only receive 25% off all our skincare products, now and forever, as well as any future health and wellness products when they launch. They will also enjoy exclusive offers, first access to new products, and the opportunity to interact with us to provide feedback as testers to trial, use, and rate our latest prototypes. So, if you know a man looking a bit squidgy around the edges and might enjoy this kind of thing – please point them in our direction. We’d be very grateful. You can sign up for the newsletter to keep updated about all things Mr Wulf for when we launch at www.mrwulfmen.com.

We’re gearing up for our official launch in August 2024, and I’d love you to be part of this exciting journey. If Mr. Wulf is for you (or someone you love), here’s how you can get involved:

• Follow Our Journey: Join us on social media for behind-the-scenes glimpses of our R&D process and more.
• Spread the Word: Share Mr. Wulf with your friends and family. We’re offering our special founder discount ONLY for a LIMITED TIME and only to the first 200 – first in, best dressed. Your friends are our friends too ?? Invite them to be part of this exclusive group!

Warm regards,

Jeff & Toni Doidge

P.S. What’s the Time Mr. Wulf? It’s time for something new!