For The Beginners, Part Four
Hi dudes, What’s up! how is everything going? It looks like you are already on stronger feet. Your cafe & grocery looks crowded. So how about the business?
Yes, I am happy so far. My journey in this field already moving in. I have to work more hard, I can say almost 16 hours now.
Why don’t you take some of the helping hands?
Yes, I am planning so and already made an advertisement on LinkedIn and other platform. In particular, I need a tax advisor, last month I opened my file. I have to take care of my tax vat payment on time.
I am very happy to hear it. Please always remember, the government is always your silent partner. Government investing in your growth by helping you with electricity gas infrastructure security kind of so many things, without this support you cannot grow at all. So please never forget about your silent partner’s share. Always sincere in paying her portion.
What is your next plan now?
From the very beginning as you know I want to start my own Coffee brand. Now if I find some good hands then I will concentrate my time on building up that brand. I already named it “Blue Coffee’.
Oh, that’s great, I like your selected name. I think many of your customers have a curiosity about what types of coffee it is. Usually coffee should be black, but you name it blue! I appreciate your sense.
But please don’t be so Hurry. You have to be careful about your current establishment. Sometimes what happens, new entrepreneurs are Rushing for new branches, and sometimes they fall. Why don’t you wait one more year? And spending more effort on what you have now.
Yes, one of my friends also gives me the same suggestion to wait one more year and pay more attention and effort here. I want to have a weekly festival here in this place.
Like every Saturday night, there will be a 20% discount and I add some new snacks only for Saturday. I think this way I attract more customers and more sales. Every business marketing policy is the key point for faster growth. Always we have to find new innovative ideas for it.
But my friend. 16 to 17 hours a day if you work alone, then you will be sick or your brain will not work properly for this kind of innovative idea.
I think as soon as you can minimum two managerial employment you can create. One will take care of your tax, documentation papers, bank accounts, etc, and the other one will take care of your cafe, sales, cash flows, customer service, and grocery. So you can save some time and concentrate new venture, your new brand, and also take some rest.
You also have to spend a little more time on your new Coffee brand. I think it will be better now if you can set up your new brand Coffee in some other place.
So your new manager will take care of this and you will concentrate on your new dream Coffee brand “Blue Coffee “. You have to work hard to maintain the quality of the product. If the quality of the coffee, attracts the customer… Your brand will be famous very soon. In the meantime, you have to concentrate more on finding a real angel investor. After that, your second journey begins. You can start a gradual franchise business then. But it is not easy. You have to make all the designs of the logos and the unique model of the interior and exterior design of your cafe. Finding the best quality of coffee from the best farmer.
At a glance you can check the largest coffee producer countries like Brazil, Indonesia, Vietnam, Columbia, Honduras, Peru, Mexico, India, etc.
Brazil has also held its first-place position as the world’s largest coffee producer for over 150 years. Think about it. Any crops need different different weather. Brazil’s climate is perfect for growing robusta and Arabic coffee beans.
If you are serious about best for the BLUE COFFEE . I think you have to spend some time on your studies and visiting the producing country. Seeing by your own eyes. Smelling from the coffee beans. feel the test ,Then you will be confident in what you are offering to your customers.
Is a big challenge for you so be prepared for it. Just for example, There are almost 14000 coffee production businesses in the US as of 2023. An increase of 1.5% in 1 year. I hope it will be grown Same ratio next year also. So you will be in huge competition for it.
At the same time in terms of revenue, the global Cafe shops market size was valued at around 78.96 billion USD in 2022. Just think about it.
I think you are on the right path. And confident about your growth as well.
Now an interesting information for you.
There, legend says the goat herder Kaldi first discovered the potential of these beloved beans. The story goes that Kaldi discovered coffee after he noticed that after eating the berries from a certain tree, his goats became so energetic that they did not want to sleep at night. herder Kaldi (An Ethiopian Legend the Coffee inventor)
Part Five is coming …
KNN Linku
Writer, Columnist
knnlinku @ gmail.com