The Beginners Guide to Tracking Your Digital Marketing

As someone who loves to explore new places, I know the value of a good roadmap (yes I still have an atlas ??? at the ready in my Jeep)! The same principle applies to digital marketing!

You need a roadmap to understand what's working and what's not! Grab your favorite cup of joe and let's dive into some simple (yet powerful) ways you can track your digital marketing efforts!

The Importance of Tracking: Your Business's Fitness Tracker ???

You don't have to be a tech guru to get a grip on how your marketing strategies are performing. Think of it like your fitness tracker. It shows you what's working well and what needs a little bit more "sweat" to get in shape!

Simple Steps to Start Tracking (and some cool tools I love ??)

1. Built-In Tools are Your Friends: Many Social Media platforms come with their own set of analytics. Make it a habit to check these numbers to gauge the performance of your posts. I schedule time weekly and adjust my content accordingly. If you are just getting started you may need a longer time period before you get enough data. Put it on your calendar and review it at least every 30 days!
2. Say Hello to Google Analytics: If you have a website, Google Analytics can be your best friend. It's FREE (and you know I love free) and offers a trove of insights, from visitor demographics to user behavior.
3. Don't Underestimate the Power of Asking: Sometimes, the simplest way to understand your performance is by asking them! A quick survey or poll can offer you insights that numbers alone can't provide!

Why Tracking Matters

When you understand what's effective and what's not it can save you tons of time and money! You will also be focusing your energy on strategies that yield results -- and don't we all want results ??! It's a treasure map that tells you exactly where to dig ????!

BONUS:

If you love numbers as much as I do here are a few of my favorites that I use for myself and my clients! These all have FREE options! (These may be affiliate links and I may earn a small commission should you sign up -- but I never recommend anything I don't love or have tried myself.)

Track almost ALL your social accounts in one place: Metricool

If you use YouTube this is one of my favorites it does way more than analytics: VidIQ

If you like to see how others are doing this one is really cool: Socialblade.com

Conclusion:

Tracking doesn't have to be complicated! With these simple steps you'll be on your way to becoming a digital marketing master!

If you have any questions or thoughts ... feel free to comment below. Share with someone you think can use this!