Beginners Guide To Snapchat

This is part two of the "Snapchat Trilogy" blog series. You can read part one, "Recruiting Meets Snapchat", here. Part three, "Snapchat for Branding", will be published the week of June 7th. 

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The first thing you need to know about Snapchat is that it’s unlike any other social channels. Those fluent in Tweets, Instas, and Facebook assuming that experience will translate to Snapchat are in for a surprise.

Snapchat is all about capturing a moment - through video and photo. You can customize these moments with filters, emojis, text, and drawing. No links, no self-promotional “thought leadership” blog posts or auto-scheduled posts - just moments. Real and true.

You can almost think of Snapchat as a diary. You’re sharing a live moment in time with your connections, either by adding it to your “My Story” for all followers to see, or my messaging it directly to your friends. 

As platforms like Facebook begin seeing a decline in user-generated content, Snapchat’s advantage is that, outside of the Discovery section, ALL of the content is user generated. That intimate nature of sharing is likely one of the reasons Snapchat app installs recently overtook Twitter on the Android marketplace.  

There is no denying the growing reach of Snapchat. Recent figures show 100M daily users, with 60% of users creating content every day. This traction, and popularity with the “advertising gold” millennial audience, has led to an increasing presence by brands looking to tap into the growing popularity.

Beginners Guide To Snapchat

The introduction to Snapchat guide breaks down how to find success on Snapchat. It was developed with the help of Snapchat veterans - Nando Rodriguez (?? nandoism) and Celinda Appleby (?? cellyapp). The goal was to demystify Snapchat and help new users better understand how the platform works. You can view the entire presentation below, or download it for free on Slideshare.

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Lars Schmidt is the Founder of Amplify Talent, a talent branding and recruiting consultancy based in Washington DC partnering with clients like Hootsuite, SpaceX, NPR, Cracker Barrel, and more to optimize their recruiting efforts. Lars is also the Co-Founder of Open Source HR (HROS.co) and Host of the Best Part Of My Job podcast. He was named a “Top 100 Influencer” by HR Examiner and "Top 100 Most Social HR Leaders on Twitter" by The Huffington Post.

You can follow him on: Twitter at @ThisIsLars, Snapchat ??  ThisIsLarsSnap, Facebook, and LinkedIn.