A Beginner’s Guide To Scoring Big Editorial Links

Welcome to the question every modern marketer or startup looking to grow has in 2018… How do we get press coverage for our business or new product launch?

To gain super-specific editorial links, the link could be requested via an email or in some other way. Of course, it is important that the link appears within the test and not in an author biography box.

In the majority of cases, people consider editorial links to be links that are earned in articles your company doesn’t necessarily write; thereby, making the concept of guest blogging slightly confusing.

In other cases, however, there are certain tricks you can utilize to help obtain these valuable editorial backlinks by sending your website SEO resultsskyrocketing!

The tips are listed below.

Mention Another Company

A good method of gaining editorial backlinks is by mentioning another company in your article.

Most companies are eager to link to your article if you have mentioned their business because this is good publicity for them, so they will be eager to spread content as much as possible — even if it means sharing a backlink. However, you need to be careful when placing another link in your article.

According to Serpseed.com, the link needs to be placed when it adds value to the content reader and not merely because you are looking for a reciprocal link.

Second, you must not do this too often with your competition because the links will eventually cancel each other out. Rather, you should choose complementary businesses and use them for positive responses.

Work With PR Professionals

Working with PR professionals is something that more SEOs are beginning to take seriously, and for good reasons.

A professional in public relations specializes in speaking with authoritative media sites and publications both offline and online. They tend to have good relationships with powerful editors and understand the type of content that is newsworthy.

Picking their brains and learning what they know can help gain your company an editorial backlink, particularly if they work with well-known publications.

Create Newsworthy Content

Merely regurgitating content that has been published by established sources will not gain you an editorial link. What you really require is breaking news that only your business can report.

If the company has completed a study or performed data collection, then write an article about it. Contact large publications and tell them about the evidence, then ask them if they will link back to your original source. You will be shocked at how many of these companies respond positively in these situations.

Analyze The Competition

Gaining editorial links is no different to any other feature in a company, and it is important that you analyze your competition.

For example, consider using Google Webmaster Tools or Bing to determine the external sources linking to your rivals.

When you have certain names in mind, head to the site and start making a presence.

Write comments on existing posts, engage with the editors, submit posts and see if it is possible to gain an editorial link. In most cases, you may not even need to ask.

After all, websites may already be comfortable linking to websites in your niche or industry.

Offer Content Updates

If you have published content that is worthwhile for updating, then publish the update on your website and the let websites that have published similar stories know that you have updated the information.

Any business will appreciate this, and gaining an editorial link can be simple.

Take Advantage Of Curators

Curating content, also known as gathering links of some of the best content available, is becoming a popular task in companies. It is relevant to the reader and simple to create; therefore, many websites desire content curators.

Moreover, Google reviews these links as being natural, editorial links. Knowing the different between content curators is vital as you can send them articles you believe are unique and they may add them to the list.

Utilize Interviews

Interviews are the most linked-to content on the Internet. Find ways to be interviewed and interview others, then create the content.

Remember, you need to have a minimum of one outside source linking back to the content, and this is sometimes all it takes for Google to notice your article.

Need help getting outside sources to link back into your site? Check out these two gems… ??

[SWIPE] 271 Influencer Marketing Tools For Online Business Growth in 2018

[BONUS] Access Over 800 Media Contacts and Business Pubs Now!

Originally published at unfunnel.com on July 17, 2018.