The Beginner’s Guide to Generating Sales Through Social Media

Brand awareness is great. Traffic is better. Ultimately though…

Revenue and profits matter the most for creating sustainable small businesses.

When you’re marketing on social media, the scenario is twisted. Your target audience hangs out on Facebook, Pinterest, LinkedIn, Instagram and other platforms, because they are social platforms.

Users want to learn about the latest life happenings of their family members and friends. They want to see cute baby and cat pictures. And, they want to watch funny videos.

So, while they might have liked/followed your brand to stay current with your updates…they just aren’t in the mindset to press the ‘buy’ button.

Social networks, therefore, are essentially a means of brand exposure and a top of the funnel contender.

But, don’t get frustrated and abandon these social platforms….it’s the freaking fastest growing trend in the world. It’s the biggest source of referral traffic for small businesses. If Facebook were a country, then it would have the largest population in the world.

You can reach 1 out of every 5 humans on earth through Facebook. Yes, that’s where the number of currently active monthly users stands on the social platform giant.

Now, you might revolt…

Monthly active users and traffic numbers are vanity metrics. Small businesses cannot sustain themselves using the brand awareness that these platforms bring alone.

So, let me tell you another truth about social networks…

It’s possible to extract sales from your target audience through these platforms. That’s why Facebook, Pinterest, Instagram and even YouTube have started offering product advertisements to brands.

I myself have generated $332,640 from Instagram in 3 months. And, in this article, I want to help you create an environment that actually helps you to achieve impressive conversion rates and get more customers. Here’s tip number 1 for closing more sales from social media. 

1. Create a tightly knit social community and engage with them

Social platforms are all about conversation rates. Unless you genuinely interact with your fans and target audience on your social media pages, you won’t be able to build a relationship.

One great way to earn the trust of your consumers is by evoking positive emotions. Keep your posts light-hearted, casual, witty and inspiring. Look at the great engagement I received when I shared a fun photo on my Facebook page.

I encourage you to share non-product related posts. They keep conversation rates flowing on your page and show your users that you care about them. From a psychological standpoint, love and belonging are at the third level in Maslow’s hierarchy of needs.

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