BEGINNERS GUIDE TO DIGITAL MARKETING

I am sure you are familiar with this buzzword which has been around for quite some time. Yes. You got it right, Digital Marketing.

What is Digital Marketing? How to get started with it?

Let’s dive a bit to uncover some basic essentials of digital marketing.

Basics you should know or you should learn

Before we get into concepts of digital marketing, there are some basic skills or knowhow which is necessary to implement digital marketing successfully.

You need to be aware of which niche you are going to target, for example, it could be something specific like “How to build your personal brand on Linkedin” or “How to generate leads from facebook”

Some basics of economics is a must have, like economics helps to understand how and why we make the purchasing choices we do. Four key economic concepts–scarcity, supply and demand, costs and benefits, and incentives–can help us explain many decisions that human beings make.

Now this is a key skill that you need to have or you need to cultivate ie Communication skills. Here you need to learn to communicate to your audience as if you are talking to your friends. Writing is really important communication skill which you can learn by listening to podcasts, reading books, writing 500 word articles/ blog posts, add humour to make your posts engaging.

How integrated digital marketing works

The main key to integrated marketing is content. Content can be something valuable for your target audience, it can be in the form of blog post, video or presentation slides. The important components of integrated digital marketing include email marketing, content marketing, paid advertising, SEO, social media and sell & convert. All the components of digital marketing need to be in sync and need to be implemented in a professional manner, this will help to build trust.

You can build community/tribe around your content. Content will help you to get attention, to build trust and ultimately this can help you to collect payments for your valuable online information products.

How to find a niche market in demand

If you are looking for evergreen niche, these are the evergreen niches, wealth, health and relationships. You can include one more fashion. You should ideally target a niche where you feel you have a fair amount of experience and knowhow. Try to be specific when targeting a niche.

Like for example Digital marketing course is too broad, instead you can target something like “Digital marketing course for beginners, or for working professionals. Here the google suggest comes handy, refer below

You can use Answerthepublic to get more data regarding your niche.

Amazon website is one of the best places to visit and check reviews about products in your niche. Here you will get insights about information and physical products in any particular niche.

Scratch your own itch

– means to do something out of motivation to solve a personal problem; to take matters into one’s own hands. Like you want to improve your work productivity and you create a plan, guide, or a book on this, but do this after you have successfully achieved your goals so that you provide a proven solution to your followers.

Talk to your customers, you can bounce off some questions to your customer’s, do a survey in your group. This will help you to get some valuable insights about your niche market.

Identify pre and post products/services of other products – Like to setup a digital marketing book, what all services you require. Like for example email marketing with automation, creation of landing page, social media tool for promotion and other similar services/products.

Building your personal brand online

This is a very important topic on which we can write an entire blog post or even a book. For now let’s dive into some key points on this topic.

• The best known will always beat the best.
• Do not hesitate to put your content out there. Do not have the fear of standing out. Stop trying to fit.
• Show your character and personality on social media.
• Publish content in different forms – with more content, you will “own more of the internet”.

What is Personal Branding?

Whether you like it or not, you have a personal brand, even if you consciously build it or not.

The beauty of personal branding is that you can control and decide about the world thinks, feels and what they say about you. Just think about it, isn’t it powerful. You have the power and control about what others say about you.

But you need to be authentic about your branding, it needs to be real.

You can build your brand in multiple ways

Let’s take a looks at some of the strategies you can use.

1. Storytelling

Lets take example of Uber. Uber says it is evolving the way word moves.

“By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers,” the brand adds.

In short – you ride on demand.

It works because it is a rebellious taxi alternative which helped redefine transportation around the world

1. Check yourself on Search engine

Check your name on search engines. See what appears

What is written, you can add, edit or check how to optimize it. Your twitter or your Linkedin profile will definitely pop up.

You have to judge for your self how you show yourself to the world.

1. Motivate your followers

Your brand is of no value without any followers, you need to have a loyal fanbase who trust you. Hence you need to develop mass trust.

You just need a group of followers who will then amplify your voice.

How do you do that?

Just ensure you deliver what you promise and your follows get value that’s all.

You have to choose the best platform/channel where you can attract your followers. It could be a facebook group, Linkedin group, small website or a Telegram Channel or any other channel of your choice where your ideal audience hangs around.

Once you have a platform attract your followers to your platform with the help of valuable content.

But first you have to find your followers, if they find your message valuable they will follow you.

Attracting them is the first step, you have to follow it up with keeping them engaged regularly and keep them motivated.

Find out what they want or value, deliver it to them.

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