Before you start running Black Friday campaigns…
76.2 million.
That’s the number of in-store shoppers in the U.S. who bought items during last year’s Black Friday.?
According to Drive Research:
What does this mean for your business?
It means the opportunity to make sales is massive—but only if you're prepared to capture it.
But capturing it takes a lot more than just starting your campaigns.?
And one of the key elements critical to your success is this: timing.
Do this wrong, and you’ll end up spending more than you earn.
Before you start running campaigns, you MUST understand and know the time it takes from when a person first sees your ad to when they actually convert.
This is also known as your “time lag”.
Running your campaign too early could dilute the sense of urgency and special nature of the Black Friday promotion.
Running your campaign too late will cause you to miss the window to influence 76.2 million potential customers who are actively planning their purchases.
In this video , John Moran talks about when to start your campaigns.
He also talks about different conversion windows (aka “time lag”) for different types of traffic:?
Watch the video to discover the best time to start running your campaigns so you’ll have enough warmed-up prospects ready to convert during this major sales event.