BeenThereDoneThat Where Next?

Our Where Next series is about having a conversation?with experienced practitioners?within the marketing and advertising world to understand?what they are seeing?as some of their biggest challenges facing them, both in their professional capacity and the industry more generally. As a lot of brands are completing their annual budgeting and planning cycle, we thought that it might be useful to share some of our recent conversations to help provide some applicable insight and inspiration.

We always ask each of our guests 3 questions:

1. What is the biggest challenge facing CMOs and the industry today?

2. In an ideal world, where do you imagine Marketing could get to?

3. What is the first step needed to get there?

Some examples of our most recent discussions:

Fernando Machado:?In this episode, 'The future of brands: the long and short of it?', David sits down with Fernando Machado, previously CMO at Burger King, Restaurant Brands International and Activision Blizzard.?Fernando discusses the need for marketers to gain credibility by delivering results in the short term in order to be free to deliver on the brand for the long term.

Cindy Tervoort:?In this episode, 'The pace of change: the long and short of it?', David sits down with Cindy Tervoort, Global CMO at Britvic.?Cindy shares what she has learned from building a test-and-learn culture inside and outside a large organisation.

Lisa Gilbert:?In this episode, 'Clarity, Culture, and Collaboration. The keys to getting the Global-Local balance right for your company’, David sits down with Lisa Gilbert, Vice President of Global Marketing at Kyndryl.?Lisa discusses the healthy and sometimes unhealthy tension that exists in marketing organisations and the need for clarity about the structure of an organisation to understand how to structure the marketing teams.

Please click the button below to go to our Where Next series content page to view.

We hope that you enjoy them and they help to stimulate some thinking as we start to think about 2025.

BeenThereDoneThat

We'd love to hear what you thought about this newsletter! Reply in the comments below or reach out to us! To find out more about BeenThereDoneThat, connect with us on LinkedIn or visit our Website . If you'd like to receive the School of Athens weekly newsletter every Friday directly to your inbox, subscribe here . If you'd like to get in touch about working with us or to hear more about what we do, email [email protected]