Beehiiv Magic Links: How Does it Work?

Beehiiv Magic Links are transforming the way newsletters grow their subscriber base. This innovative feature allows users to auto-subscribe to newsletters with just a single click, eliminating the need for manual email entry. Let's dive into the details of Beehiiv Magic Links and how they can benefit your newsletter.

What Are Beehiiv Magic Links?

Magic Links are unique URLs that automatically subscribe the person who clicks on them to a newsletter. This feature bypasses the traditional subscription process, making it easier for users to join a mailing list without visiting a website or filling out forms.

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How Do Magic Links Work?

Magic Links pre-populate the recipient's email into the URL itself. When the link is clicked, the magic happens on Beehiiv's end, and the user is auto-subscribed to the newsletter. This seamless process is compatible with numerous email platforms, including Mailchimp, HubSpot, and ConvertKit, among others.

Benefits of Using Magic Links

1. Increased Conversion Rates

• By reducing the steps needed to subscribe, Magic Links significantly improve conversion rates. Users can join with a single click, minimizing the chances of drop-offs during the subscription process.

2. Enhanced User Experience

• Magic Links provide a frictionless user experience, making it more likely for potential subscribers to join your newsletter. This ease of use can lead to higher engagement and retention rates.

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3. Cross-Promotion Opportunities

• Magic Links are perfect for cross-promotions. You can embed these links in other newsletters, social media bios, or blog posts to attract new subscribers from various platforms.

How to Access and Use Magic Links

To access your publication’s Magic Links, navigate to the left panel in your Beehiiv account and click on Grow > Magic Links. Select the email platform where the link will be used, add any advanced options such as UTM parameters for tracking, and copy the custom Magic Link URL.

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Advanced Options for Magic Links

Beehiiv offers advanced options to enhance the functionality of Magic Links:

• UTM Parameters: Add UTM Source, Medium, and Campaign to track and attribute new subscriptions accurately.
• Redirect URL: Guide new subscribers to a specific page after they sign up successfully.

Real-World Impact of Magic Links

1. User Testimonials

• Many users have reported a significant increase in their subscriber base after implementing Magic Links. For instance, the newsletter "Important, Not Important" saw a dramatic improvement in cross-promotion performance using Magic Links.

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2. Statistical Benefits

• According to Beehiiv, Magic Links can lead to 12 times more engagement, 4 times more brand deals, and double the revenue compared to traditional subscription methods.

Compatibility with Major Email Platforms

Magic Links are designed to work seamlessly with a variety of email marketing platforms, including:

• Active Campaign
• AWeber
• Campaign Monitor
• Constant Contact
• Drip
• Klaviyo
• MailerLite
• Sailthru
• Others that support dynamic content

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