?? Beehiiv crashes ConvertKit’s party
TODAY'S MENU
?? Beehiiv crashes ConvertKit’s party
?? Steal Hunter’s compete schedule
??? New podcasts: Coffee & Compete Pod, The Marchitect
??? More news and jobs!
WHAT’S BREWING
Beehiiv Goes After ConvertKit with Ruthless Rip & Replace Campaign
Last Tuesday, email platform ConvertKit announced its official rebrand to “Kit” – a move the company had been teasing for months.
An hour later, Tyler Denk, CEO of Convertkit’s biggest competitor Beehiiv, dropped this tweet ??
Ouch.?
But to be clear, Tyler’s post wasn’t just a one-off dig.?
It was the launch of a calculated rip-and-replace campaign, designed to lure ConvertKit users to Beehiiv using a custom migration system and special discounts.?
The announcement was also paired with this notably spicy video.
The Bigger Story
Beehiiv has been snatching up market share in the ESP space since its launch in 2021.?
Just look at these numbers:
Meanwhile, ConvertKit (founded 2013) has been feeling the heat.
So, in what seemed like a bid to regain momentum, the company dove into a ‘build in public’ rebrand.
What they didn’t anticipate, however, was that this approach would inadvertently provide Beehiiv with insights to craft a potent counter-strategy.
What Beehiiv Got Right
Love it or hate it, Beehiiv’s aggressive play offers valuable insights for PMMs and compete pros:
?? Speaking of Competitive Positioning
Tech messaging experts Emma Stratton and Anthony Pierri are both giving keynotes on competitive positioning at Compete Week 2024! You can register for free here.?
TODAY’S CUP OF WISDOM
Steal Hunter’s Competitive Enablement Schedule
During last week’s Coffee & Compete podcast, Hunter walked us through his personal competitive enablement and win-loss schedule.
Here’s how he’s breaking everything down (feel free to steal).??
As Needed:
Weekly:
Bi-Weekly:
Monthly:
Quarterly:
?? Listen to the full podcast here.
领英推荐
POWERED BY KLUE
Stratton and Pierri Headline Compete Week 2024!
Exciting news!
Two of the best in B2B messaging/positioning are coming to Compete Week 2024.
DAY 1: Emma Stratton, author of “Make It Punchy” Differentiate your tech with buyer-centric messaging
Emma is a tech messaging expert who has developed strategies for companies like Atlassian, Loom, Oracle, Miro, Uber, and Salesforce.??
DAY 2: Anthony Pierri, Co-founder of FletchPMM How to Differentiate in Crowded Markets
Anthony Pierri is one of the most prolific voices in product marketing right now – you’ve probably already seen his viral homepage teardowns.?
?When and where:
FROM THE NETWORK
New Episodes: Coffee & Compete Podcast, Power Half-Hour
Last week, the C&C crew sat down to talk about competitive landscape analysis and how to create compete schedules.?
Rowan Noronha. Julien Sauvage, Beth Caplow, and Tamara Grominsky chat about the best product marketing practices to drive B2B launches.
UPCOMING WORKSHOP: Don’t let AI hype scare you—this workshop will tech you how to blend human insight, AI, and CI platforms to dominate your market.?
SIPS N' CLICKS
Other Compete News
Salesforce bets on AI agents as its next big differentiator – here’s how they could transform ERP and SCM for enterprises.
Mozilla reveals brand refresh, leaning into its positioning as the safe, “grassroots” browser.
OpenAI launches new ‘Canvas’ interface to compete with Anthropic’s popular ‘Artifacts’ feature.
YouTube announces the launch of ‘Communities’ directly challenging platforms like Discord, Slack, and Skool.
Compete Jobs
Senior Product Marketing Manager@ Microsoft
Sales Enablement Manager@ Blend
Sr. Sales Enablement Consultant @ CDK Global
Craving more compete action?
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?Also, don’t forget to share this newsletter with a friend in need.
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P.S. — all typos are intentional. It’s how we make sure your paying attention.?
?Stay caffeinated.
– Niko