Become Your Own Media Company

You run a small organization and future prosperity hinges on being noticed.

Making people stop what they’re doing and pay attention.?

You don’t have a massive marketing budget to compete with bigger players, but somehow you have got to find a way. Otherwise, the ship you are sailing may run aground, or worse, sink in the ocean of irrelevance.

You need to make a splash, but how?

Acting and thinking like your own Media Company is the only strategic option still available in today’s Attention Economy.?

When you think like a media company and publisher of original content, your brand becomes a priority. No amount of clever marketing can sell a crap product but, cultivating a positive brand reputation is everything if growth is in your future.

That’s what was on the mind of a small-town mayor and father of two daughters as he grew more than a little concerned with dwindling civic pride and economic stagnation. Back in 2018, the time was ripe for drastic change and a new direction. Everything shifted when the mayor and other civic leaders started thinking less like a municipality and more like their own media company. Several years later, the City of Moose Jaw, Saskatchewan is now a model for what it takes to attract an unusual amount of global attention, earn millions in free publicity, inspire a surge in tourism and boost economic development.?

Join us in Canada’s Most Notorious City and get the inside story on what’s involved in Becoming Your Own Media Company on this edition of Leaders & Legends.

“What if killing your current marketing is the only way to save it? What if everything we currently know about marketing is what’s holding us back?” ROBERT ROSE, Content Marketing Institute

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p.s…. Becoming your own media company and publishing original content can dramatically increase the amount of web traffic, inbound marketing leads and higher conversion rates. On a recent segment of the TEC Canada podcast, “The Leadership Standard”, best-selling author Robert Rose weighs in with his thoughts on how to tell your story more effectively. Chief Strategy Advisor for the Content Marketing Institute. Robert has provided strategic marketing advice to some of the world's most innovative companies, including Capital One, Dell, Caterpillar, Hewlett Packard, Microsoft and UPS. Co-authored with Joe Pulizzi, his recent book – Killing Marketing – has been lauded for rewriting the rules of “what marketing should be in the 21st century”. As Robert explains, “Marketing is telling the world you're a rock star. Content Marketing is showing the world you are one.”

p.p.s .... Tossed into the social media firestorm that became the 2019 "Moose War" with Norway, Mayor Fraser Tolmie quickly learned the ropes with respect to putting himself out there and spreading the continuing saga about his town's "notoriety".

20-MINUTE DISCOVERY SESSION.??????????????????????????????????????????????????????????????????????

Throughout the course of the pandemic, we have made every effort to serve small to medium-size business owners with an open heart and no strings attached. That's why we allot a certain amount of time each month for readers like you to schedule a?20-Minute Discovery Session?via ZOOM. If you are facing a business or branding challenge that you are not quite sure how to handle and need to bounce ideas and gain clarity,?we’re only a click away.

YOUR BRAND. WIDE-OPEN.??????????????????????????????????????????????????????????????????????

If now is the opportune time to differentiate, re-position and realign your organization, why not explore a metaphorical road trip called?THE BRANDING HIGHWAY.?Our in-person and virtual Executive Bootcamps serve as both journey and destination to help your brand emerge as an undeniable, undisputed, "Category of One". Impossible to describe, this unpredictable journey is best understood when you take a quick peek at this Video Overview:

“The most important victory is the one which has to arrive”?ENZO FERRARI

PLANNING A SPEAKING EVENT? EVENT???????????????????????????????????????????????????????????????????

The wheels of business turn faster each quarter and your company or industry association may be anxious to stay ahead of the lighting-fast relevance curve. In that respect, we are scheduling many in-person and virtual programs for 2021 and 2022 with customized content designed to inspire attendees acquire a?“STADIUM-SIZED PERSPECTIVE”.

For more information on scheduling an In-Person or Virtual Speaking Program, send us a note here:?[email protected]

Every week someone asks a question about our videos and more specifically our media partner responsible for the storyboarding, production and editing. Headquartered in the shadows of the CN Tower in Toronto, Ontario,?Defiant Astronaut Media?is uniquely positioned to help business leaders re-think what's possible with this art form and how it can help build your brand. If you are curious about what's involved to get the proper gear to support your own video publishing efforts, here is a few ideas to get started. Click here:?https://kit.co/defiantastronaut

Get daily updates and?continue the DISCUSSION on FACEBOOK?or visit?www.gairmaxwell.com

“If you choose not to decide you have still made a choice”?NEIL PEART

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