Becoming a Sustainable Business: 5 Tips to Get Started

Sustainability in the wedding industry is not just a trend - it’s a necessity. After attending the Sustainable Wedding Summit in London, hosted by the Sustainable Wedding Alliance | B Corp? , we wanted to share a few actionable ways wedding businesses can reduce their environmental impact.

Here are some key takeaways to help your business on their journey to becoming more sustainable:

1. Reward Sustainable Choices

Hayne House Events Venue has introduced little ways to reward couples for sustainable choices. Why not create a menu of sustainable options for couples to choose from? (e.g. using local suppliers, reducing waste, opting for digital invites).

2. Shop Sustainably

When sourcing decorations, marketing materials or props, choose suppliers and businesses that align with your sustainable values. Ethical shopping makes a significant difference!

3. Measure Your Carbon Footprint

You can’t improve what you don’t measure. Use a carbon calculator to track your emissions and find areas where you can reduce your environmental impact. A couple of quick tools to try for venues and larger businesses and for smaller businesses.?

4. Be Part of the Solution

Sustainability should be at the core of your business, not an afterthought. Every decision, from choosing your energy providers to reducing waste, should align with your commitment to a greener industry.

5.? Lead the Conversation

Speak openly about your sustainability efforts; trends are shaped by the businesses that lead the conversation. Being transparent about your sustainability journey, and why you’re making changes, will inspire others.

77% of Gen Z consumers are willing to pay more for sustainable services. Ensure you stand out to eco-conscious couples by completing the "Our Sustainability Commitments" section on your Guides for Brides listing so they can book wedding businesses that align with their values.?

As Michelle Miles ?? of the Sustainable Wedding Alliance would say, sustainability is about progress, not perfection. Take small, intentional steps, to create a more sustainable industry!