Becoming Legendary ?? Part 2

Let me ask you a serious question:

?“Are you being forgotten?”

?Politicians that don’t put enough emotion into their campaigns (Hilary Clinton, Al Gore, Jeb Bush, and a long list of others)... get forgotten.

?Talented sports stars that place more emotion into the microphone than the playing field... get forgotten.?

?They’re trying to build a following from scratch and cry out a pathetic

?“I’ll do anything you tell me to be successful… apart from cold calling.”

?Please.

?The question is, why?

?Because they’re scared.

?Not scared of failing… scared of people watching them fail.

?Otherwise stated…

?… worried: “They’re not enough.”

?A legend like George Washington stopped worrying about what people thought.

?So business owner / aspiring business owner, if you want to see your name in local lights one day… or have your kids or grandkids hear:

?“Oh, you’re YOUR NAME’s kid / grandkid, wow cool.”

?Stop worrying about what others might think of you.?

?Question for you:

?Why do you do what you do?

?Tony Robbins struggled in an unhappy home with no food and an abusive alcoholic mother.

?Brendan Burchard nearly died in a car accident and asked: “Did I live, did I love, did I matter?”

?Grant Cardone's dad died when he was ten years old and they financially struggled and lived in financial fear from that point on.

I was $500K in debt, and almost lost it all (literally), but transformed my life and my business and am now focused on helping others.

?What’s the story YOU’RE climbing up from?

?And yes, you have one even though you likely don’t think you have an impactful one.??

?Tell everyone your story.

?Let them in.

?Stop trying to portray “perfect.”

?It’s so lame and non-memorable. Often, pathetic and totally untrue.

?You’re a rock star exactly as you are. Warts to the forefront.?

?How do you become less concerned with what others think?

?Simply immerse yourself in mind, body, and situation of the business owner (person) you dream to serve.??

?A purpose FAR, FAR beyond controlling what others might think of you.

?There are successful examples of this all around you.??

?A mother, Candy Lightner, loses her 13-year-old daughter to a drunk driver, and MADD is born.

?19 children and 2 teachers are killed in a school massacre and the entire country comes together.

?What could you accomplish with the secret ingredient:

?EMOTIONAL CHARGE.

?Suddenly after or amongst the tragedies above there’s an?emotional fire that can’t be harnessed.?

?Here’s my question for you.?

?How badly do you want to positively impact your customers / clients?

?Maybe at a minimum, I can get you fired up enough to rally yourself the courage to cold call them?!?!?

?At least maybe send a FB / LI message?

?Too crazy?

?Don’t sell them something like a lame arse... call and HELP THEM (how do you do it? Just ask).

?Business owners get inspired by a Tony Robbins-like passionate voice, puffed chest, strong language (maybe even a swear word gosh, gee, golly) and willingness to do what it takes.

?When you see Tony Robbins live at an event he’s a beast. I’ve never seen him live where he wasn’t brought to tears.

?Staged?

?If you think it matters… you missed the whole point.

?News flash: He also doesn’t care what you think.?

?He’s driven by:

?EMOTIONAL CHARGE.

?All your hopes and dreams are JUST on the other side of the emotion you recognize as fear.

?Your solution...

?EMOTIONAL CHARGE.

?Picture a raging forest fire in the mountains... a deer is looking for a way out. His life is on the line and he knows it. He moves left, moves right, jumps a fence… getting more and more desperate for a way out.

?It’s getting hotter and hotter, his skin is burning and the deer is now moving with reckless abandon until he finds his path.

?Do you generate leads and contact people with reckless abandon?

?If not, why not?

?Close your eyes and drop yourself in the middle of the forest fire with ADHD on steroids.

?Make calls, send emails, search LI, search FB... join forums. Start your own forum. Write down your goals. Get scared. Get desperate. Act. DO SOMETHING.

?GO / DO IT / BUY-IN.?

?Your business will go to the next level and your marketing will get easier when you stop operating with fear and start operating with

?EMOTIONAL CHARGE

?Open your mailbox or look at a local newspaper (yes plenty of them still exist) and look at the marketing / ads.

?Blown up business cards.

?No compelling offers. No call to action. No expiry dates.

?Huh?!?!

?In other words, the advertisers are WASTING THEIR HARD-EARNED MONEY!

?The result is a heartbroken Father that feels like a failure when he looks into his kids' eyes and can’t afford a summer vacation.

?The websites are also 95% a waste of time. No compelling copy, nor offers.

?Their social media posts are the same.

?Non-existent actually.

?When you do call / connect do you think they have... an upsell? A down-sell? A cross-sell? An upfront offer? A proper marketing message? A process to capture email / phone / info??A proper business model? A proper revenue model? Proper goals? Understanding of their 80 / 20?

?Heaven help us.

?Soul crushing.

?So many other situations like this if you just open your eyes and stop worrying about whether or not you may or may not be perceived to be bothering someone.??

?You heard it here first.

?To your success,

Stacey Riska, your expert franchise matchmaker ??

P.S.?Chuck Norris doesn’t turn on the shower… he stares at it until it starts to cry.

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8 Reasons To Look At Investing In A Home Service Franchise

So many of you have been reaching out to me inquiring about?home service franchises. Since I've been getting so many questions I thought it would be helpful to share these with you of my?top 8 reasons to invest in a home services franchise. Of course, if you'd like to discuss options that might be a good fit for you,?grab a virtual coffee on my calendar.