Becoming The Go To Person In Your Industry & Attracting Ideal Clients On Auto-Pilot

When I started my first business I had absolutely no idea what I was getting myself into. I knew I needed a mentor to help me navigate the complexities of business and I went out in search for someone to help me. The guy that taught me the rules of business was a bloke named Harry and he had been in business for 25 years. Harry taught me everything there was to know about how he grew his business and the strategies he had used for almost three decades to get to where he was.

My first thought — ‘Wow… that seems like a lot of hard work’

Let’s face it, who has 25 years to grow a business. The statistics show that 4 out of 5 business fail in 5 years and 98% of businesses fail in 10. Harry was one of the lucky few that had endured the test of time which was an amazing feat but the cost was 60–80 hour weeks, constant hustle and grind, endless stress and sacrifice and all of this comes at a price.

The price is missing out on time with your family, your friends, putting hobbies and passions on the back burner. Is business success all that important and it is really worth 25 years of hard work?

Well, I set out to prove there was another way…

The problem was that Harry wasn’t a thought leader or the ‘go-to guy’ in his space. He was constantly having to chase new customers and clients and spent most of his time being interviewed by prospects and trying to prove to them that he was the guy they needed to solve their problem.

The issue is that this approach isn’t scaleable and Harry was constantly behind the 8 ball. Spending so much time proving he was legit ultimately meant that he had limited time to deliver value to his existing clients and this lead him into the vicious cycle of treading water, trading time for money and struggling day by day to grow his business, scale his team and keep his clients happy.

I thought all of this would change if you could be positioned as the thought leader in your industry and have prospects approach you who already knew how you add value, already knew you were the right person and were ready to do business.

But how?

I spent thousands of hours creating a process called ‘The Signature Solution’ and proving that this could work. I applied my signature solution called ‘The Wealth Journey’ to my business and within weeks I started to see how powerful this was.

Using this process I was able to;

• Grow my business 95% year on year
• Scale a 7 figure business working 4 days and taking 8 weeks off a year
• Won multiple industry awards including thought leader of the year and adviser of the year
• Featured monthly in both national and international media with FREE publicity

I have collated the secrets to positioning yourself as a thought leader below;

Secret #1 — Map Out Your Signature Solution

The rules of business are changing and consumers are now looking to make purchases from people they know and trust. Studies have shown that people now require 12–18 interactions with your business or brand to establish a trusted relationship and see you as an authority. The old strategy of just being front of mind is not enough and you need to be seen as a thought leader to separate you from your competition.

• You need to map out the steps you guide your client through when delivering your service to them. Ideally try and come up with 7–9 steps that apply to your ideal clients, come up with a catchy name for each stage

Secret #2–9 Steps To Crafting Your Signature Solution

A signature solution is how the best businesses have been able to craft their niche and generate business on auto-pilot for years, however this has been a closely guarded secret. Learn how the best brands turn their intellectual property into a process and product that makes them unique and allows them to attract ideal clients in masse.

• Once you have mapped out your signature solution, you need to turn this into an impactful visual. We personally use a pyramid with 5 stages and a road map of the 6 steps we take our clients through to guide them in pursuit of financial freedom. Once you find the best way to illustrate this, send it to your designer to put it together

Secret #3 — How To Map Our Your First Best Selling Book In 90 Days Or Less

Most business owners dream about being able to write a book that summarizes their experience, what they have learned and sharing this experience with others but most have no idea where to start or hit writers block and never have the time or resources to get it finished. Learn the process we have followed to write an international best selling book and get it published in 90 days.

• I could spend all day explaining how I structured my book to write over 55,000 words in less than 60 days and get a publishing deal in less than 90 however I want to keep this short and sweet. If you want to learn more about this, you can attend our upcoming mastermind event. https://bit.ly/2WjaY9d

Secret #4 — How to get tens of thousands in FREE publicity and become the person journalists come to whenever they need someone to comment on your niche.

PR has been proven to add huge credibility as consumers associate mainstream media with only high quality businesses and brands. Being featured on TV, radio or other traditional media can give you a forum to gain authority, credibility and get your message in front of thousands of potential prospects.

• Journalists are stretched to breaking point with cost cutting across the industry. Most journalists are doing the job of two people and they need you help. If you can provide them with topical insights into current events that illustrates a strong point of view and value for their target audience, they will be more than happy to run with your story. Most approach journalists talking all about themselves or their business- no one cares! Find a topic that is trending, write a editorial piece about it and contact the journalists on linkedin to start a conversation

Here is a link to a recent article I was featured in https://www.afr.com/real-estate/heres-how-to-make-money-from-property-without-actually-owning-property-20190227-h1bre9

Secret #5 — How to create a no brainer call to action so you can convert the value you deliver into a reason for prospects to get in touch

Thought leadership can create a steady stream of business opportunities but many call into the trap of delivering too much value and attracting non-ideal clients. What if there was a way to audition your prospects and have them line up to work with you on your terms? Learn the process we use to pre-vet our prospects and ensure they are the right fit and ready to start working.

• The media and being a thought leader is great but you need to have a subtle and no brainer reason for your ideal customers to reach out to you and start a conversation. How can you use your signature solution to help diagnose your prospects and get them to want to reach out to you? This is the key to nailing this strategy.

Secret #6 — What Being A Thought Leader Can Do To Your Bottom Line Profit- 2 to 4x ROI That Most Industry Experts Demand

Being an industry thought leader isn’t all about bright lights and super stardom. People become thought leaders for a reason and this is typically because there is substantial upside to their position of authority. Learn how you can translate your authority into dollars in the bank using this proven ROI system.

• From my own first hand experience, I have been able to substantially increase my price for working with me, have been able to attract more ideal clients who are ready to do business and pay on time and I have continued to refine my value proposition to give more to my clients. Since starting my latest business we have been able to translate our thought leadership into raving fans which has generated over 100 5 star reviews across all of our platforms and have consistent opportunities being presented to feature on TV, speak at events and enter joint ventures with other high profile professionals.

I hope this article is of value and gives you some insights around what to do in order to get on the right path for being the go-to person in your industry. If you want to learn more, we have a mastermind event on 22nd June in Sydney. You can find out more below

https://bit.ly/2WjaY9d