Becoming findhelp

Today, we’ve changed the name of our company to findhelp.

After more than a decade of impact building the nation’s leading social care network, we’d like to share the story of how we got here.?

In 2010, our CEO Erine Gray founded Aunt Bertha to address a gap in the system, noticing how difficult it was to find available resources for basic needs. The company began with the mission to help people find and connect to the support they need near them, with dignity and ease.

For more than a decade, we’ve built the social care network by adding accessible programs in every city, town and ZIP Code one by one, updating program listings, analyzing data, and refining our platform to connect people with services. As the nation’s leading social care network, we’ve worked hard? to make it easy for people seeking help to directly connect to local services and for customers in a wide range of industries to integrate social care into the work they already do.

When the pandemic started, and increasingly worsened, it was clear that millions of people would soon need more help than ever before. At the time, our public access platform was auntbertha.com. Our team quickly came together to create findhelp.org, a free, public destination to find programs near them that specifically included new COVID-19 related programs.

The new portal proved easier to remember, making it more helpful to people seeking help. So after a few months, we consolidated our public sites at?findhelp.org—while Aunt Bertha remained our company’s name.

“Asking for help for yourself or those in your care is a part of life, and finding help should be intuitive, private and supportive,” says findhelp founder and CEO Erine Gray. “We’re changing our name to findhelp so that, across the country and in every ZIP Code, people looking for support know that help starts here.”

Though we’ve grown a lot in the past eleven years, we're still the same Public Benefit Corporation dedicated to helping you make an impact in social care. Now, our name reflects our mission: to connect all people seeking help and the programs that serve them—with dignity and ease.

Today, we’re proud to call ourselves findhelp.

And we’re not alone in celebrating. Here’s what people from our network (internal and external) say about the name change!?

From some of our customers:

"I'm very excited about the name change -- it fits our goals of helping the community much better than the name 'Aunt Bertha', which caused confusion in the past." - Rebecca Walls, Executive Director at UNITE Greater Dallas

"Aunt Bertha’s transition to findhelp is easy to understand and making sure everyone has access to free and reduced cost services in their community is just the Neighborly thing to do!" - Brian Ebersole, Senior Director, Health Innovations at Geisinger and project lead for NeighborlyPA.com

"I'm excited for this change and the wonderful work you all will continue to do!" - Kayla Bledsoe, Manager of Policy and Resource Initiatives at Immigrant Welcome Center

From some of our team members:

"I am so excited about the name change! As someone who meets with organizations and nonprofits to support their work, findhelp is a name that really speaks to those organizations and their work. Nonprofits are constantly finding help and offering help, and it's nice to invite them to a table that feels inclusive of who they are and celebrates the work they do. It makes it clear that we're here to be their partner in care. Also, we've been using our public site findhelp.org for a year now, and have seen such great results from that user-friendly name/site already!" - Meredith Stefos-Norris, Team Lead, Community Engagement at findhelp.

"I'm very excited about our company's new brand, which more directly connects to the work we’re already doing here. I look forward to reaching a wider audience as we continue to find and share stories about the incredible people around the nation who are working to improve their communities." - Jim Tuttle, Senior Multimedia Producer at Resolve Magazine, findhelp’s publication.?

"Finding help shouldn't be so hard. I got to be part of the team that led the rebrand project, and I'm excited to align our mission and our name under one cohesive brand in the hopes that it makes the process of seeking services more intuitive. By removing the dual-branding, we can simplify our message and easily reach more organizations and customers who in turn can help more people in their communities. I am proud to say I work at findhelp." - Aly Wheeler, Community Engagement Marketing Manager at findhelp.

What are your thoughts on our name change? Comment below!

For more information check out our press release about the name change here.