Becoming a Bestselling Author: Overcoming Fear and Embracing Vulnerability with Robyn Crane
"Vulnerability is the birthplace of innovation, creativity, and change." - Brené Brown
In a recent podcast episode with Robyn Crane, CFP? a bestselling author, certified financial planner, business coach, and advocate for women in finance. You'll learn how to build your authority brand through publishing books and other marketing strategies.
Facing the Fear of Writing
Robyn didn’t start out wanting to write a book. Like many, she had reservations, mainly due to the fear of criticism. However, once she overcame this fear, she realized how valuable writing could be for her business. Robyn's experience shows that addressing her doubts can lead to new opportunities, personal growth and can open doors to new business opportunities.
A Book as More Than Just Pages
For many, a book might just be a collection of pages with words. But for Robyn, it was a stepping stone to broader horizons. Being an author brought her benefits that went well beyond book sales. Robyn discovered that her book wasn't just an informational product; it was a key to new opportunities.
It boosted her credibility, opened doors to speaking engagements, and secured media appearances. In essence, the book magnified her presence in her field, serving as an essential asset in her professional toolkit.
Laying the Groundwork: Pre-Publishing Marketing
One of the standout elements in Robyn's journey is her proactive approach to marketing. Rather than holding off until her book was complete, she started generating interest from the get-go.
By actively engaging with potential readers, conducting insightful interviews, and making smart use of social media, she ensured there was already a keen audience waiting when her book launched.
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This well-timed approach did more than just boost her book's debut sales. It served as a testament to the power of early engagement and strategic planning in any business journey.
In Conclusion: Robyn's journey highlights the benefits of authorship in the professional world. While there are numerous ways to establish a brand and expand a business, a well-crafted book stands out as a solid strategy.
About Our Guest: Robyn Crane, CFP?
About Your Host:? Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.
As the author of three books, including The Short Book Formula: A Financial Professional's Guide To Writing A Book In Six Weeks To Attract Ideal Clients, and Million Dollar Producer: The Secret Playbook For Financial Professional's To Land High-Value Clients Using LinkedIn, Paul has become a leading authority for financial professionals on using writing and LinkedIn to attract high-value clients
You can get a complimentary copy of Paul's book at: www.theshortbookformula.com
Claim your free audiobook copy at: www.theshortbookformula.com