Become the smarter marketer in the room (12/11/24)
CRO hacks and advice from 16 marketing leaders
You’ve spent countless hours and dollars driving traffic to your website. But, bad news: most visitors leave without converting. Why?
Industry experts will tell you this—it’s not about getting more traffic; it’s about what you do with the traffic you already have aka conversion rate optimization for friends.
Listen, we’ve interviewed hundreds—no, thousands—of marketing experts on our podcast Pathmonk Presents (you haven’t listened yet?). Here’s the very best CRO advice we’ve ever heard. Ready to stop leaving conversions on the table? That's what we thought.
"Make sure the landing page message aligns with your ads. When someone clicks, the experience should match their expectations. Optimize your website speed by compressing images and videos to reduce load times—visitors shouldn’t bounce before seeing your content."
2.? Emma Nowakoski, MBA , Modifly
"Keep it simple with one clear call to action—whether it’s a form fill or contact us. A fast load time, clear customer journey, and targeted landing pages that answer potential questions drive conversions."
3.? Zach Rego , Triple Whale
"Personalized on-site experiences like pop-ups and tailored content can convert visitors. Offering free tools and resources generates top-funnel leads for your sales team to nurture."
4.? Laurel Barrette NFS Technology
"Simplify forms by asking for only essential information upfront. Your content should be attractive, actionable, and genuinely useful—tools for buyer enablement make all the difference."
5.? Jakub Puty?o , inspeerity
"Connect your website to a CRM. It helps manage leads with features like scoring, newsletters, and nurturing. Use tools to identify which companies visit your site—it’s a game-changer for tracking interest."
"Allow users to interact with your product as soon as possible. In our case, it’s helping users browse software developers quickly. Making the value clear right away is key."
7.? Hannah Bostock , Vee24
"Don’t rely solely on contact forms. Offer multiple ways to connect, like live chat or messaging. If a competitor offers more accessibility than you do, they’ll win those leads."
"Eliminate as much clutter as possible. A great website answers three questions quickly: Am I in the right place? Can you solve my problem? What do I do next? If you can do those three things quickly, you’ll have better conversions and retention."
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