BECOME A 4TH ERA BUSINESS

The last 14 weeks of the year have been an unbelievable and unpredicted determinant time in every field of our life whether it’s healthcare, economy or business around the world. 

An entirely different “New Era” is created in the AE market, society, digitization, home delivery services, job losses, automation and much more. All the incidents and happening in the last few months have affected each and every aspect of our life, be it mentally, physically or socially and the sad news is that we couldn’t help them.

But the next ten weeks will take a change across all these sectors including the tips and tricks, ideas and strategies which will help us to navigate through the current situation. We are moving towards the 4th Era for a good reason. Let's discuss the Why of the 4th Era Business.

WHY 4TH ERA BUSINESS

With a high alert of the Pandemic all over the World, we are on the threshold of the recession in the World Economy. 

In order to combat this recession and keep ourselves up in the Economic race, we need the 4th Era Business. In my opinion, it might be the beginning of the longest and the deepest economic downturn in history.

If we look at the GDP of the United Kingdom, the economic output in the 2008 recession is technically a negative growth which is actually a Depression.

In a single quarter, the GDP didn’t recede more than 2.1% whereas in March 2020, when the lockdown began, the GDP of the UK dropped by almost 10% and by the end of April, the entire GDP dropped by 20.4%.

In literally just one month, we lost 20% of the economy and undeniably, the lockdown takes time to build the backup. 

The best analogy of the current scenario is a traffic jam where we are stuck and stopped by a car in the forefront. When it hits the break, everything behind it comes to a halt and once the car starts, all others behind it tend to run again. But, the rest of the traffic needs time to start moving again. 

Likewise, we’re also in the same situation, where the lockdown has been lifted up but it will take a while for all the businesses and economy to get back into the earlier queue. It will take a while and to speculate, it will most probably take around 40-45 months for everything to start its normal movement again.

We are in a quite challenging time and not only this, all of the processes taking place have a kind of rhythm.

THE ECONOMIC CLOCK

If we look at the Economic Clock, we are currently at 3 O'clock which is just the beginning of the Slump period. This time will end when we will move to 6 O'clock which is by March 2021.

After that, the Recovery time will start which will take around 2-3 years to reach. Once the Recovery time ends, we will hit the Boom. 

And the good news here is, after every economic recession or depression, there has been a sustained period of Economic Growth which can be 10 years in this instance.

So, we want to create the businesses which can be ready with a position to take the full advantage of the Boom in the forthcoming years.