Because We're Different

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Last night as I settled into my hotel room after another jammed full day with my groups I browsed through my emails before I sat down to relax.

My assistant and I have been busy reaching out to accounting firms asking if they are having problems finding good accounting staff. This response made my day. Not because they said yes Paul I want to speak with you but this. "???? ?????? ???????? ????????. ???? ???????? ???? ?????????????? ?????????????? ???????? ?????????? ?????????????? ???? ?????? ??????????????????."

As accountants and yes for the business owners who are reading this newsletter it is really very simple. What makes you and your company different. What is it you do that your competitors don't do. Also known as USP , Unique Selling Proposition or MDP. Market Dominating Position. I should also state figuring out why your are different is the hard part.

Yes I did take the time to review Tonya's firms website. ?????????? ?????????????? ?????? ???????? ?????????????????? ?????? ???? ?????????????? ?????? ?????? ???????????????? ?????????? ?????????????? ?????????????? ???????? ???????? ???????? ????????.?Their message was about the benefits of hiring them and not like 95 % of The accounting firm websites that state. We do Taxes. Tax Planning, Audits, Bookkeeping and Advisory Services. Compliance Work is a commodity. It is far from Unique.

When you walk and talk like everyone one else you are left to compete with 95% of the other accounting firms saying and doing the same thing. If you are not unique it is likely time you figure out a niche with defined outcomes that make you unique.??????? ????????????.??????? ?????? ???? ???????????????????? ???????? ?????????? ?????????????????? ?????? ???????? ?????????? ??????????????.?

This is just the beginning. Your having sorted out the attraction piece that has them coming in the front door. The next step is to have the processes and systems in place so they don't go out the back door. Do the people and processes right and the profits of your firm will soar.

Accountants don't have to be the same old same old. Beat the stereo type. Go out and be unique with passion. ?????? ???????? ?????????? ???? ?????????? ???????? ?????? ???????? ???? ????.??????????????? ??????????????.?It's just how and who with that you might want to consider changing.