because it “makes sense” – not because it “sounds good”

because it “makes sense” – not because it “sounds good”

…and the role of “complementarity”

To illustrate this article on alliance-formation and destinations, I used the front cover of a book titled “The Strategic Alliances Fieldbook - The Art of Agile Alliances” by Gavin Booth, Mike Nevin and Jim Whitehurst – the paperback version of which is priced at £26.39 (? https://www.routledge.com/The-Strategic-Alliances-Fieldbook-The-Art-of-Agile-Alliances/Booth-Nevin-Whitehurst/p/book/9781032129006? ).

The point being made in this article (on alliance-formation) is that some destination leaders rush to form alliances with other destinations - because it “sounds good” – not because it “makes sense”.

And (as I have repeatedly pointed out – in articles and posts - supported by arguments and facts) an alliance only makes sense if 1 + 1 > 2.

Furthermore – to make sense, alliances also need to be associated with “complementarity” (i.e., the one complementing or enhancing the other – or because of mutual dependence – interdependence - relying on each other to function well).

It needs to be understood that nations (as opposed to destinations) form alliances to increase their “power and security” – issues which do not come into play with regards to destinations.

Stated a little differently, the “motivations” for alliance-formation between nations do not apply in the case of destinations.

BTW, see towards the end, the other reasons nations form alliances – from which it will be understood that what applies in the case of nations does not apply in the case of destinations.

See, if you want, a “bottom line” article reflecting my views on the subjects of alliances and partnering: on being approached for the purpose of Partnering or forming an Alliance - applying the First Principle (one plus one must make more than two) -? https://www.dhirubhai.net/pulse/being-approached-purpose-partnering-forming-alliance-constantine/? .

the reasons nations form alliances

...security, economics and politics

security - defense against threats

Alliances deter aggression by presenting a united front to a potential attacker. If a country knows it will face multiple enemies if it attacks one member of an alliance, it's less likely to take that risk.

Alliances also allow for combined military forces and intelligence sharing, making them a more formidable opponent.

An alliance can be especially important for smaller countries facing larger rivals.

economics- trade and investment

Alliances can foster closer economic ties between member nations.

By reducing trade barriers and promoting investment, alliances can create a more prosperous environment for all involved.

Some alliances pool – share - resources for things like scientific research or infrastructure development.

This allows them to achieve things that wouldn't be possible for them individually.

politics

Alliances allow member nations to speak with a unified voice on the world stage. This can give them greater leverage in international negotiations and decision-making processes.

Stated a little differently, by working together, allies can exert more influence on international issues. They can present a united front in negotiations and voting on matters of global importance.

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