Because it became possible
Octavia Lojnita
CSPO, PMP for Software Security and Crisis Management. Women4Cyber Romania Founder and Vice President
This trend of the moment seems to please one's desire to discover a social utility in their profession, while enjoying some rest. Which, let's face it, fits us so well. In the digital space where we spend many hours per day, an average person has at least a smartphone, a laptop or a tablet, in addition to the traditional office computer. Within such an environment, we paradoxically find more than ever the need to get closer to spirituality.
"Business" plus "Leisure" makes "Bleisure"
At first, ''bleisure'' was said to be a luxury product preferred by digital professionals. Gradually, it was found that they are not the only ones who choose the trips in which they could work - we increasingly find corporatists regardless of the field, whose employers have agreed the hybrid work style, freelancers or even those from niche areas, who would not have seen their activity as possible at distance three years ago, but who after the pandemic numbness, unemotionally negotiated such a contract. Because it became possible.
Dan, Maria, Aron, Tom, Ina...
...and still counting
Dan is 42 and travels alone. He works in geological research and says he has become more effective when integrating studies, or turning raw data into information, if he does so in a place that stimulates his creativity, perhaps even in nature. He usually rents housing directly from the owners, for periods between one and three months.
Maria and Aron travel as a couple. They are living their 30s: he works in the digital field, and she maintains a blog dedicated to youth issues. They use to say that they have never felt closer to their professions than now. They rent houses in villages forgotten by the world, but the requirement is always uncommon: strong wifi connection.
Tom and Ina are a couple around 45, with two children for whom they have chosen a form of learning at distance. She is an architect, so on their travels through Europe they promote their family business with camping tiny houses adapted to technological progress, but customized in a rustic style. They usually don't stay in one place for more than a few days, but also have the advantage to travel in their own beautifully colored caravan.
Without any competition, "bleisure" seems at this moment the surest way to provide us
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6 reasons to feel above everything that no longer makes us happy:
1. Post-pandemic studies advance the idea that we are increasingly manifesting in an equivalent of the Middle Ages, showing zero empathy one to another, selfishness to its highest degree and pointless lies, that we no longer care to cover up in a subtle way. Yes, on the spot we tend to sacrifice the beloved ones. And we seek for personal comfort, whenever necessary.
2. After the pandemic "stay-cation", we feel an atavistic need to chase away the unpleasant social anxiety. Otherwise, we know we'll make psychotherapists rich, and they've become one of the highest-paid professions overnight anyway. Feels better to let the concept of "bleisure" take care of our minds, isn't it?
3. We need affection and interaction, so a community purpose for our actions. Now this it's called "bleisure", and it ensures that work during a trip comes with enough strangers to share stories with. You might be tempted to argument that "bleisure" could already happen in a circle of close ones, with whom to travel and talk. Even so, it has been discovered this tendency to consider it safer to talk to strangers, under the promise that you will not see them again, so one day you will not be judged or even abandoned by them.
4. Philosophy: "Bleisure", as the manifestation described above, seems to give us some social concentration and even lack of anxiety. These two are signs of reaching self-transcendence, the above all state that man dreams of... since the first Eve on Earth.
5. The tendency to focus socially and reduce anxiety certainly increases motivation and provides the start to an attitude that reflects concern for the well-being of others, rather than self-interest.
6. Certainties: when people have proven to be more selfish than in previous times, history has shown the need for reversals, increasing prosociality, and helping to build and maintain relationships. An example is the Renaissance period, after a gloomy Middle Ages.
We might live such premises
Leisure combined with professional activity was quickly incorporated into a term. "Bleisure" it's a new commercial philosophy, and clearly became a way of life.