BeaverTails - A sweet story of success

To be successful in life, I believe that creating a truly unique product, then carefully and continuously building your business and brand and working with talented innovators who share your vision - is key.

But it doesn't stop there; if you want to be the best then you need to seek out and learn from the trailblazers and vanguards to give you a high-water mark to aspire to.

To that end, I recently had the pleasure of spending time at the head office - or in BeaverTails case their "Head Lodge" -  to experience firsthand what it takes to become an officially recognised top Canadian iconic brand with an ever-expanding reach. (You can find BeaverTails across Canada, in the US and in Dubai, Japan, France and Mexico)

"BeaverTails"  are deliciously addictive, traditional whole-wheat pastries that are stretched by hand to resemble the tail of a beaver, one of Canada's best-known symbols. The pastries are then float-cooked on high quality canola oil and served piping hot, topped with butter and a choice of delectable flavors. If your mouth is not watering enough yet, check this out:  https://beavertails.com/products/

Since its first "shop" opened in Ottawa in 1978, CEO Pino Di Ioia and his top-notch team have been creating memories for a global legion of fans for the past 41 years. BeaverTails has appeared as a quiz question on  "Jeopardy" and shown up on the irreverent  "South Park" cartoon series and celebrities like Ed Sheeran, Matt Damon and astronaut Chris Hadfield  have all enjoyed the delectable pastry.

In addition "BeaverTails" have played a part in at least 35 marriage proposals (that they know of) and that's not counting the dozens of weddings and thousands of first dates that have taken place at their locations. 

To summarise, this is a business that creates more than tasty treats, it crafts indelible impressions and unforgettable moments to all those experience it.  If you're looking for a truly motivating example of "the sweet smell of success", BeaverTails is definitely an authentic and captivating model.