Beauty Unveiled: Shopkick's Survey Reveals Consumer Trends

Shopkick's extensive survey of over 10,000 consumers provides valuable insights into the world of beauty shopping. The results reveal key trends and behaviors that hold significant implications for the industry.

One striking finding is that nearly 90% of consumers purchase beauty products. Among the most popular categories are hair, skincare, makeup, nail, and fragrance items. It's clear that beauty holds an irresistible allure for shoppers.

When it comes to where consumers prefer to make their beauty purchases, big-box retailers and drugstores top the list. These convenient and accessible destinations are favored by many for their wide product selections and affordability. Notably, beauty stores like SEPHORA and Ulta Beauty also emerged as major players, sought after for their expert guidance and specialized beauty experiences.

Understanding spending patterns is crucial, and the survey reveals that over 70% of respondents spend between $11 and $50 per trip on beauty products. This demonstrates a diverse range of consumer budgets, contributing to the continuous demand for beauty products.

The survey also sheds light on the factors influencing consumers' purchasing decisions. Quality takes the lead, with most respondents considering it the most critical factor. Price, brand reputation, and the use of natural ingredients follow closely behind, indicating the importance of these considerations in the decision-making process.

Consumers are not afraid to embrace new beauty frontiers. Over 70% of respondents reported trying new beauty products within the past month, showcasing a desire to explore innovative offerings.

Unveiling the favorite brands among survey respondents, 欧莱雅 's Maybelline New York, Coty 's Cover Girl, and 欧莱雅 are the top three favored makeup brands, solidifying their reputation and consumer trust. For skincare, Kenvue 's Neutrogena & Aveeno; and 宝洁 's Olay earn the distinction of being the top three favorites, signifying consumers' reliance on brands that prioritize efficacy.

The survey's most impactful insight is the power of rewards programs on consumer behavior. A significant 80% of respondents expressed a strong inclination to make more frequent beauty purchases if rewarded with kicks, Shopkick's reward currency. Additionally, nearly 90% of respondents were willing to explore new beauty brands if offered kicks as an incentive. This highlights the importance of incorporating rewards programs to foster customer loyalty and encourage brand exploration.

Overall, Shopkick's beauty survey paints a compelling picture for businesses to engage consumers effectively in the ever-evolving beauty industry. By understanding consumer preferences, spending habits, and the allure of rewards, companies can craft engaging experiences that resonate with shoppers, driving growth and success in this competitive market.

To download the complete Beauty Survey Infographic click here: https://partners.shopkick.com/beauty-insights2023