Beauty News Roundup 3-10-2022
Base Beauty Creative Agency?
WE ARE THE OMNI CHANNEL BRANDING AGENCY HYPER-FOCUSED ON THE BEAUTY & WELLNESS INDUSTRIES.
Seven New Beauty And Wellness Brands Leveraging Plant Ingredients. Next,?5 Minutes with Love Wellness President Joanne Hsieh. Lastly,?Sephora Partners With Shipt on Same-day?Delivery.?
BeautyIndependent:?Seven New Beauty And Wellness Brands Leveraging Plant Ingredients
Description:?In an examination of new brands, it's clear that beauty and wellness entrepreneurs still consider plant ingredients?an important part of hair care and scalp care. Looking at launches for below-the-scalp products, Beauty Independent has discovered interesting debuts in skincare and wellness, too. One of the brands is?Wuli Grooming.?"Most brands in the space start with shampoos and conditioners and then add a styling cream, gel, wax or serum to the range to round it out. I've always found this a bit perplexing," says Amadou Doumbia, founder of new curl-focused grooming brand Wuli Grooming.?
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CEW:?5 Minutes with Love Wellness President Joanne Hsieh
Description:?Changing the way women approach and treat their health issues is at the heart of?Love Wellness; the?indie wellness company Joanne Hsieh joined in 2021 as President and Board Director. "When I discovered the brand, I was drawn to the white space that our founder, Lauren "Lo" Bosworth, identified and aimed to address. Her mission to change the way women embrace the issues they face through efficacious products and education inspired me then and continues to inspire me every day." says Joanne Hsieh.?
WWD:?Sephora Partners With Shipt on Same-day?Delivery
Description:?Two years after christening its partnership with Instacart,?Sephora?is broadening its reach even further.?The specialty?beauty?retailer has partnered with Target Corp.-owned delivery company Shipt, a move that enables?beauty?product deliveries in less than an hour.?"The pandemic forced us to look at delivery options and things we might not have before, and it's only been two years since we partnered with Instacart and first forayed into this marketplace," said Carolyn Bojanowski, senior vice president and general manager of e-commerce,?Sephora. "It's a different way for us to connect with consumers and for them to get their goodies from?Sephora."