Beauty News Round-Up 5.16.22

First, Womaness Becomes Ulta Beauty’s First Menopause Brand. Next, After quitting social media, Lush turns its attention to podcasts. Lastly, Everything We Know About Epsolay, the Revolutionary New Rosacea Cream.

Beauty Independent: Womaness Becomes Ulta Beauty’s First Menopause Brand

Description: Womaness has entered Ulta Beauty with five products, Me.No.Pause. Menopause Relief Supplement, Let Me Sleep Supplement, The Works Smoothing All-Over Body Cream, Let’s Neck Neck and Décolleté Serum, and Coco Bliss Vaginal & All-Over Moisturizer. Womaness is Ulta Beauty's first menopause focused brand and their products range from $15 to $40. Womaness is also available at Target which was their first major retail partnership and their complete product range is available at Target with 13 products from skincare to personal care. “Retailers are focused on inclusivity, but many of them are forgetting about the older consumer, and we’re not even talking that old. We deserve shelf space. There are 50 million-plus women going through menopause at any given time. It’s a huge market,” says Womaness co-founder Sally Mueller. 

Glossy: After quitting social media, Lush turns its attention to podcasts

Description: In November 2021 Lush quit social media platforms such as Instagram, Facebook, Tiktok and Snapchat. Lush has now created a podcast in which they encourage consumers to tune into while taking a bath. The podcast is not product focused and their intention is to create a community within the consumers. Their first podcast just launched on May 5 and new episodes will be posted bi-weekly. The title of their first podcast is “The Sound Bath: Conversations That Cleanse,” which was hosted by blues poet and storyteller Aja Monet. “We are a wellbeing brand. If content was being pushed to people that would [negatively] impact their wellbeing, then we wouldn’t want to contribute to those channels.When we look at the podcasts, that’s our opportunity to explore different concepts and ideas in that environment where it’s a contained platform, so it’s safer for people,” said Wendy Kubota, brand director at Lush Cosmetics North America.

Allure: Everything We Know About Epsolay, the Revolutionary New Rosacea Cream

Description: Epsolay is a topical cream for those who have rosacea and contains a microencapsulated form of 5 percent benzoyl peroxide in order to help treat bumps and blemishes from rosacea. Epsolay's microencapsulated form of benzoyl peroxide is what makes it so different from other rosacea treatments in the market. It allows even people with the most sensitive skin to use benzoyl peroxide (BPO) without causing irritation or further dehydration. This new topical cream has been FDA approved and promises faster results. According to Dr. Ted Lain, "50 percent of people with rosacea experienced clear or close to clear skin in 12 weeks (and some even achieved this as early as two weeks)."