Beauty News Round-Up 4/13/22
Base Beauty Creative Agency?
WE ARE THE OMNI CHANNEL BRANDING AGENCY HYPER-FOCUSED ON THE BEAUTY & WELLNESS INDUSTRIES.
First, Opening Ceremony Alum Joyce Lee’s Lifestyle Brand Her Place Moves Into Beauty. Next, How beauty brands are making their NFTs accessible to the general public. Lastly,?How to Get the "Water Waves" Look, the Low-Key Hairstyle That's All Over Red Carpets.
Beauty Independent:?Opening Ceremony Alum Joyce Lee’s Lifestyle Brand Her Place Moves Into Beauty
Description:?Joyce Lee led merchandising for Opening Ceremony for nearly a decade and never planned to start her own business and become an entrepreneur. Creating Her Place was very person for Lee and the idea to start it came about after talking to a friend about sexual wellness. Her Place's first?product is called Her Ribbon, which is?a silky hair accessory that doubles as a blindfold or restraint for bondage.?“Ribbon represents woman and womanhood because it has a wide range from young, innocent girls’ dress bow or hair accessory, and then we can use it as [bondage]. A woman is never one-dimensional, which is fascinating. We are a lot of different things. Just because we’re sweet doesn’t mean we cannot be sexual. I wanted to play with that concept,” says Lee. Her Place has expanded into beauty with the Her Scent collection which is now available on Her Place's website.?
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Glossy: How beauty brands are making their NFTs accessible to the general public
Description:?NFT's are becoming very popular and the number of beauty brands that are selling NFT's is increasing. Normally, purchasing an NFT can be kind of difficult for the average person because NFT's are normally bought using cryptocurrency. Now, beauty brands are making this process much easier by allowing consumers to purchase NFT's using regular currency, the same way you would purchase a lipstick. Knowledge for coding is no longer needed when purchasing NFT's thanks to Shopify's new platform,?Web3 e-commerce.?Brands such as Bobbi Brown's Jones Road Beauty and Everlane have already partnered with the platform.?
Allure:?How to Get the "Water Waves" Look, the Low-Key Hairstyle That's All Over Red Carpets
Description:?"Water waves" is the new trending hairstyle.?If you have naturally wavy hair, this hairstyle appears very similar to how your hair looks once it's dry after stepping out of the pool, ocean, or shower. This hairstyle has been seen on celebrities like Megan Fox, Zendaya, and Jennifer Lopez. It can be achieved with two different methods.??"Start by sectioning off a strand of your hair, clamp the straighter from the top of the strand, maneuver the straighter up and over for one to two inches to create volume at the roots. Then twist the straightener in the opposite direction and pull down one to two inches. Repeat this movement all the way down the strand and for the remainder of your hair," says?Juny Kim, a hair stylist based in Australia. The second method to create water waves is by using a curling wand. Kim recommends using?Bondi Boost's three-barreled Wave Wand because they're "fast and get the job done."