Beauty, Murmurations & Economic fallacies
In 2011 Sophie Windsor Clive and Liberty Smith, a couple of British friends and filmmakers posted a short film that still remains in my memory as one of the most authentically beautiful and awe inspiring videos on the Internet.
The film follows the journey of the two girls in a canoe on a river, and how they find themselves surrounded by a murmuration of starlings, the incredible natural phenomenon of thousands of birds acting together in perfect synchronicity, as if together they've become a gigantic, fluid and alien entity moved by its own invisible will.
The murmuration is one of the most spectacular and used examples to explain the emerging properties of complex systems. The complex nature of the murmuration, bigger than the sum of the individual starlings, its shape and patterns of movement emerge from a set of very simple rules: "nearby birds would move further apart, birds would align their direction and speed, and more distant birds would move closer". Evolution favors this behavior for a number of reasons not totally disclosed yet to science (warmth, safety against predators, information sharing...). whatever the advantages are, there's something clear for the starlings, their are as far as they belong to the murmuration. There's no starling without murmuration, no murmuration without starlings.
Social animals
From the distance, humans are starlings, and society a murmuration. There's no human without society, and society without humans. We flow along life together, following a simple set of rules, cooperating to increase our chances of survival, reproduction and wellbeing. We are as far as we belong to the social murmuration. We are only in relation to others, in isolation we cease to be. The only difference is that while the set of rules that drive the starlings are the elegant result of millions of years of an evolutive processes, we, humans, developed the capacity of overwriting our own biological rules and replace them with some made-up ones, it's what we call 'culture'.
Our social murmuration takes different shapes depending on the rules set by a given culture in a given time. But our cultural evolution is still a clumsy process, it lacks the millions of years of trial and error optimization of the organizational system of those feathered little creatures. We must step from time to time out of our individualities in order to see the shape and dynamics of our murmuration, maybe this way we can understand the emerging properties of our collective interactions and see how they affects us and our social and environmental context.
The murmuration of starlings is an elegant and efficient entity, its behavior is more complex than anything that the individual starling can achieve by itself, it transcends the nature of the individual to form a whole of emerging beauty.
Capitalist murmurations
The example of the murmuration of starlings may helps us to reflect on the nature of capitalism as a complex system and to understand the shape of its emergent properties. The basis of capitalism is a set of simple cultural rules that overwrites our natural connections. Within the capitalist murmuration our relations are mediated by the principle of "economic rational optimization based on self-interest". Its success relies on its capacity of using desire to enhance the self-interest principle that is already in us, so capitalism feels natural and behaves in darwinian terms. Capitalism settles on top of our social connectivity and develops a symbiotic relation with it.
From this perspective, the goal of neoliberal politics, as the extreme version of this late techno-capitalism is to replace every single social connection with a transactional one, so at the end, every relation becomes an economic one. If you believe in the rationality of the homus economicus, that's fine, you would expect a self-regulated murmuration of starlings collaborating only by thinking on their own benefit. But if you mistrust human rationality and individual egotism as the main drivers of our behaviors, then, you should start reconsidering the whole system.
My take is that as we understand that the murmuration is an inseparable part of the nature of the starling, we should consider that we are not driven just by self-interest but by an innate sense of ontological collaborative altruism. If we stop collaborating, we stop being. We are humans because we are social, because we are an inseparable component of a complex network of interactions with the environment, a network of codependency based on a set of deep evolutionary rules of individual, social and ecological engagement, a fuzzy but profoundly real sense of kindness and generosity.
The rules of engagement
Most of the issues that we are facing as society and co-inhabitants of the only liveable planet we know so far, are overwhelmingly complex. Those issues are direct consequences of running the cultural/relational algorithm that we gave ourselves. Climate Change is not an externality, but the obvious result of applying the rule of infinite growth on top of limited resources. The loss of biodiversity is not casual, but the result of a hierarchical and utilitarian view of nature. Inequality is not an undesired consequence of capitalism, but the logic path of an economy that rewards the rapacious accumulation over the generous distribution of wealth. The epidemic mental health issues in western societies are directly linked to increased uncertainty, the disappearance of meaningful connections and of emotional safety nets, which are themselves the effect of a culture of over-individualism, a rule that suits perfectly the nature of the markets, but not the nature of people.
Our current murmuration display great features of self-growth, dynamism and scale but its shape doesn't seem to come out very beautifully, and its effects on other psychological, biological and environmental systems are just disastrous.
It is easier to imagine the end of the world than the end of capitalism
The point here is that systemic issues that seem too complex to tackle emerge from the ongoing tiny interactions that we establish among us, interactions based on very basic cultural rules (economic, ideological, social, religious). Those relational rules are normally invisible to us, they are "embedded" inside our ideological ether, we breathe them, they are part of what we are, they drive our lives and decision-making, they decide for us what to do and what to desire. But they are just made-up rules, "designed" rules, as arbitrary as the rules of a board game.
I fully agree with above quote, mentioned by that late Mark Fisher on his book Capitalist Realism, it's indeed impossible to imagine alternatives to the existent systems, it's impossible because those systems are too complex to be imagined, there are too many variables in play, too many unknowns, dependencies and dynamics, those are systems that are too big and too invisible at once.
Maybe we just have to stop trying to imagine what is unimaginable.
Relationality
What if instead we focus on rethinking the rules?
Another great way of looking at systems is the mathematical concept of "cellular automata", it explains how complex entities emerge from running a very simple set of rules, and also how by changing those basic rules you can change the whole system.
In Conway's Game of Life, a fascinating and simple visualization of the cellular automata, we can see how complex shapes and behaviors appear from running a simple algorithm that defines the relation among a dot and its neighbors. The emerging shapes are somehow implicit in the rule itself, they appear as result of the dynamic interaction of multiple elements following the same rules.
Those patterns, as well as the murmurations, are functional systems that do not need to be designed, they are just the consequence of letting the right algorithm to get loose.
Can we imagine a creative process that does not focus on "designing" stuff, but on setting up a set of relational rules with the intention of activating emerging behaviors that produce positive systemic outcomes?
Shared Value
As an example of the above, I've been applying a strategic model to my work with corporations that aims to reframe the understanding of the businesses by changing the definition of the relation with their ecosystems. The model (that I describe in more detail here: Creating Shared Value), proposes a redefinition of the relational components of a business: What if instead of trying to maximize the transactional value of a relation, driven by self-interest, we focus on building shared value?
The experience of applying the model to business challenges is very rich and transformational. The outcome is never a particular product or service, but a whole dynamic activation of networked intentions, a business murmuration driven by a shared purpose.
Redefining the rules of engagement is not an easy task, it requires a radically different working mindset and a lot of persuasion, but it really works.
Beyond Design, or The Art of Kindness
A simple change of direction or speed of an individual starling can change the shape of the whole murmuration.
So let's...
Focus on writing the principles that define the relation among the elements of a system.
Stop designing stuff and think on imagining impact. (Stef Silva)
Provoke change by letting solutions emerge by themselves.
Define systems of co-dependency instead of individual empowerment.
Avoid trying to deal with things too big to handle and try to have an effect on what's near and immediate.
Stop thinking on scale, but on propagation of change.
And above all, let's try to replace the reigning principle of self-interest with the innate rule of kindness.
Maybe this is the only way for our future murmurations to emerge as something meaningful, beautiful and kind.
thanks,
Service Designer | Design Research | UX Research | Circular Economy | Sustainability | Business Design | Systems Thinking
4 年The reflection of "Can we imagine a creative process that does not focus on "designing" stuff, but on setting up a set of relational rules with the intention of activating emerging behaviours that produce positive systemic outcomes?" really stuck with me and I think that models like the circular economy can redefine growth, focus more on society-wide benefits and close the loop to principles of regeneration rather than extraction.
Strategy & Innovation through creativity at Soulsight (INNOVATION AND BUSINESS) & Wander (NEW TECH LEADER)
5 年Great! The egotrip engineering to avoid self-destruction... The invisible machine to boost the whole murmuration (or turn it off....). Interesting the need of movement, to run away from this "egotrip" user-centric lifestyle (the age of subject/self) and push a cultural-centric mindset through the use of change action (welcome the new age of "predicate"). Beautiful. Anyway... be care of engineers and cuckoo-birds. Thanks a lot!
Head of Product Design & User Experience at Marshall Wace
5 年I agree completely. Complex problems are overwhelming to face and solve because they are nonlinear, recursive and therefore adaptive and in constant flux. But like we can not define the starlings murmuration, we can define the broad shape of the outcomes we prefer and devise a set of simple rules that drive daily behaviour and interactions such that those outcomes emerge naturally. And in my mind, the rules are ones which begin principally with notions of empathy and kindness to those around us, rules which build and reinforce social bonds without being divisive. A smile to a stranger sends a smile around the world, as it were. We need to develop a culture which has derivative economic rules based on humanistic goals of respect, kindness, altruism and sharing rather than exploitation, selfishness, greed and opportunism. Historically this was the role of religion, but religions have become partisan and divisive imposing dogma rather than promoting and demonstrating values....
Dise?ador Estratégico & Artista Multidisciplinar. MFA Art & Design at Central Saint Martins, London
5 年Beautiful. Everything is matching :) full agree.
Chief Transformation Officer @ Capital Certainty | Singularity University and Openexo Ambassador | IMBA Professor at IE Business School | Academic Director and Subject Matter Expert of GenAI at IE Business School
5 年Thanks for the article, Alberto I agree with the growing minority, the capitalist system′s outcome is not working for the majority, nor for the planet, and we will need to change the rules of the system to get the desired outcome. I am also aligned with your suggestion of changing transactional interactions for interactions around shared value; this idea strongly correlates with the concept of Massive Transformative Purpose we use at the #ExO Exponential Organisations Movement. Globalisation and exponentially growing connectivity are bringing a world of complexity, and a complex world is a world with entirely different logics. To adapt our systems we will need to understand and embrace the complex nature of the challenges we are facing and operate accordingly. For that reason, I celebrate an assumption I believe implied in your text, that the solution for the next economic and organizational challenges, complex challenges, will be decentralized. And that would be just enough to get me on the hook... But you make the point the beauty elegance and efficiency of the starling murmuration is a reflection of the millions of years of evolution, on the fine-tuning of the protocols. I am a biomimic and a system thinker and I have long working on those rules myself. But no matter how elegant those rules, we would miss the point if we praised them as polished diamonds or carve them in stone, for the beauty and efficiency of these rules is not on their age, but on the mutability they provide, their capability to systematically generate adjustments to match the changes in the surrounding system at speed. Until we find those self-regulating protocols like other species have done, my suggestion is let′s not praise our rules, nor our algorithms, not our culture, but our disobedients, our artists, our disruptors, because they have the ability to change the rules, that we rule ourselves with. Our outliers are our self regulating mechanisms and whether it is to adapt or just to survive, we ′ll need to radically jeopardize our? prejudices? and systematically experimenting around our most precious rules.? In my mind, beyond kindness, we will require high dosage of tolerance, autonomy, resources and safe spaces to prototype an experiments new hypothesis...