The Beauty Ingredient Agenda: April 2023
To better help R&D and marketing teams in their product innovation journeys,?Global Cosmetic Industry?has launched a monthly series breaking down not only the latest ingredients, but also the trends, market data and relevant claims those technologies respond to. From consumer search data to advancements in sustainable chemistry, this regular bulletin will help beauty professionals scope out their next differentiating breakthrough.
Notably this month, many new technologies have been unveiled in tandem with the in-cosmetics Global event in Barcelona. Look for more new materials in our May and June editions. (Register for print or digital access to future editions here.)
In this report:
Aesthetics-inspired Beauty is Here
Consumer curiosity regarding aesthetic procedures/plastic surgery is growing, as is interest in products that produce effects similar to medical aesthetic services. Per Spate?and Google data, younger consumers are seeking medical aesthetic benefits, often with a desire for a chiseled, mature or so-called "dissolved" look that contrasts strongly with the fillerobsessed, baby-faced looks of the past.
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Ingredient firms are responding with new innovations. For instance, Givaudan Active Beauty’s new Gravityl technology—an enriched extract of?Gigartina stellata?red algae—provides a lifting benefit that reduces skin sagging and double chin volume to restore the facial contour. The technology works by relaunching key processes linked to the extracellular matrix and elastic fiber protection, and by reorganizing fibers in the dermis.
Two clinical tests versus placebo on a total of 84 volunteers reportedly showed that Gravityl revived the production of collagen fibers in mature skin and increased collagen content by 3.4 times while improving firmness and elasticity by up to seven times versus placebo. It also reduced double chin volume in one month by more than 27 mm3.
Algae-derived Lifting & Tightening
DSM biotechnology’s Pepha-Tight CB (INCI:?Nannochloropsis oculata?extract (and) pullulan (and) pentylene glycol (and) citric acid (and) water (aqua)) is derived from lab-grown algae and delivers immediate and long-lasting tightening and firming, per the supplier, while providing smoother appearing, even-textured skin.
The technology also imparts a lifting effect that lasts up to 12 hours from application, according to DSM. Long-term regular use of Pepha-Tight reportedly brings anti-aging benefits, including a decrease in the appearance of wrinkles.
>>>Read or download the full report here, featuring: