The Beauty of Growth

In this final edition of EdgeNotes 2024, we’re embracing the beauty of growth, and the joy of giving. This month’s highlights include a heartfelt story about learning curves, tips on maximizing the impact of gift cards and how emotions shape beauty shopping behavior.

The Beauty of Growth

Embracing Learning Curves

As the year wraps up, here’s a true story that captures the power of growth and learning.

In a department store, a young makeup artist worked on a client, both the young makeup artist and the client chatting and laughing as she applied makeup.

But when 30 minutes stretched into 45 minutes of the young M.U.A. applying makeup, another artist stepped in to take over. Curious about the change of guards I moved closer to them to see what was happening.

The young artist looked distressed and immediately said, “I did a horrible job. I know how to apply makeup to my own face, but I struggle to apply makeup on others.” She was clearly being hard on herself.

To ease her worry, I put a hand on her shoulder, pretended to brush something off of it, and encouraged her to shake the experience off.

The situation wasn’t a disaster. The second artist was able to make some adjustments, and the young artist was simply going through the learning curve of applying makeup to a variety of faces.

Should she give up on her budding skill? Not at all. Could she benefit from more practice and maybe even asking for guidance sooner? Absolutely. Learning is a process, and asking for help isn’t a sign of failure; it’s part of growth.

This moment reminded me that we’re all constantly evolving in our skills. This applies to every field, including product development. You can’t become proficient in your craft without gaining hands-on experience and assistance outside of your own space, just like you wouldn’t expect to play like a pro after just a few tennis lessons.

Ready to fast-track your brand and career success??Enroll in the BeautyEdge Masterclass and elevate your product development skillset!

Learn More About The BeautyEdge Masterclass

Contact [email protected] to enroll!

?

The Deets on Connecting in the Industry

The Purpose of Gift Cards

During busy seasons, gift cards are a popular and convenient option for shoppers, making them a valuable tool to capture seasonal sales and boost revenue during high-demand periods.

Benefits of gift cards:

1. Boost Sales and Cash Flow: Gift cards bring in revenue at the time of purchase, regardless of when they're redeemed, which helps improve cash flow. ?
2. Attract New Customers: When someone receives a gift card, they may visit a store or service they wouldn’t have otherwise, creating a chance for the business to turn them into a repeat customer.
3. Increase Brand Exposure and Loyalty: Gift cards are often shared among friends and family, which extends brand awareness to new potential customers. ?
4. Drive Additional Purchases: When customers redeem gift cards, they often spend more than the card's value, resulting in additional sales.
5. Minimize Returns: Since gift cards allow recipients to choose their own products or services, they can reduce the likelihood of returns or exchanges, which can be costly for the business.

?Re-Tales?

How Emotions Shape Beauty Shopping Behavior

Consumers' beauty product purchases are often driven by emotional and psychological factors, such as the desire to enhance self-image and align with societal beauty standards. Marketing strategies exploit these emotions, promoting products as solutions to boost attractiveness and self-worth. Additionally, sensory experiences, like fragrance and texture, foster deeper emotional connections with consumers. This combination of emotional appeal and self-expression helps build brand loyalty.

For a deeper understanding of how emotions shape beauty shopping behavior, explore more insights on the psychology of consumer choices in beauty. Culture Marketing

Until next time! Stay curious,

Cherie Buziak Founder & CEO BeautyEdge LLC

ABOUT

BeautyEdge LLC is a business development & product development boutique that works with companies on: Marketing | Business Strategies | Executive Summary | Brand & Product Development | New Technology Introductions | Trends | Speaking Engagements | Customized Product Development Masterclasses www.beautyedgeinc.com